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8 Ways I Promote My Website
Posted 18 January 2008 - 05:28 PM
I want to list here 8 ideas I had to promote my website and want to know if you guys tried some of these and what are your thoughts.
It is important to mention that I own an e-commerce website where we sell designer leather goods, such as handbags, coats, leather jackets, boots, briefcases, belts, wallets, etc. It's all high-end stuff.
OK, here's the list of ideas:
1) List my featured items on eBay, with different types of highlighting, for testing purposes.
2) Use PPC services, such as Google AdWords, Yahoo Search Marketing, MSN AdCenter
3) Comparison Search Engines (Shopping.com, Yahoo Shopping, BizRate, ShopZilla, NexTag, Froogle, PriceGrabber, etc.
4) Through text ad links, on other people's blogs (preferable fashion-related). I was thinking of using two services: PayPerPost.com and TextLinkAds.com
6) Posting on different forums and online communities
7) Posting on directories: DMOZ, Yahoo Directory, Business.com, JoeAnt, Skaffe, and many other niche-related directories.
8) Through local search engines: Yahoo Local, AOL Local, Local.com, Google Local.
Well, that's about it. Now the questions:
A) Have you guys tried any of these techniques? What kind of results did you get?
Do you recommend any other idea to promote my website online?
Thank you so much for your help!!! Let's see who's more creative and can come up with other ideas!
Posted 19 January 2008 - 01:01 AM
Most affective are (best to worst):
1) SEO - Organic rankings
2) PPC services, such as Google AdWords, Yahoo Search Marketing, MSN AdCenter
3) Bona fide email campaigns with an inhouse listing of customers that want them. DON'T SPAM!!!
4) Featured items on eBay, with different types of highlighting, for testing purposes and broader reaching sales.
5) Local search 2: Yahoo Local, AOL Local, Local.com, Google Local.
6) Posting in industry specific forums and online communities
7) Posting in directories: DMOZ, Yahoo Directory, Business.com, JoeAnt, Skaffe, and many other niche-related directories.
Least affective and trying to convince clients to stop using:
1) Comparison Search Engines (Shopping.com, Yahoo Shopping, BizRate, ShopZilla, NexTag, PriceGrabber, etc.
You'll wind up competing with your own products in the SEs and their traffic tends to have lower conversion rates. At least in my primary client's industry. Except Froogle & Yahoo Shopping which you should definitely be doing. Also, check into MSN's new offering for products.
2) Through text ad links, on other people's blogs. I was thinking of using two services: PayPerPost.com and TextLinkAds.com
Those are old school "affiliate models" with a new wrapper and are not very affective. Especially blogs like that. Requires high traffic with your target market.
1) Monthly catalog mailed. Still a tried and proven method. Think about using catalog clearinghouses for lists.
2) Don't forget Wikipedia.
3) Look at writing articles for the new Google Service Knol when it becomes available. Here's a link for more info Google Blog
4) Don't overlook taking advantage of YouTube and other video outlets for product evaluations/demos.
And most importantly have fun doing all of that hard work! Good luck!
Edited by BBCoach, 19 January 2008 - 01:12 AM.
Posted 19 January 2008 - 01:31 PM
Posted 19 January 2008 - 02:17 PM
Posted 04 February 2008 - 10:37 PM
Myself, I tend to get good short term results from posting articles to article directories that are targeted to the specific niche along with pay per click services. I mainly use Google Adwords for pay per click but that is only because of time constraints. Then once I start to see results coming from the seo I can slow down on the articles as the traffic will become more consistant through search engine results.
I just wanted to make sure you knew that yes SEO is the most affective traffic generator but it is also the most long term in seeing results. So you should combine both it and short term methods in order to begin to see both quick and long term results.
By the way...i am assuming that you have good content at your website so visitors you receive will like the site.
I Hope I've helped!
Edited by Analyzed Marketing, 04 February 2008 - 11:05 PM.
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