Is it worth $10K plus per year for "advertising" on a website/directory?
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$10k Per Year For Inclusion?
Started by
maleman
, Jan 15 2008 11:47 PM
5 replies to this topic
#2
Hyperformance
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HR 6
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Posted 16 January 2008 - 12:22 AM
To me, I guess that would depend largely on how much I could profit from that tidy investment... but I would need a lot more information as well as probably checking out a number of references (or happy advertisers).
- Scott
#3
Randy
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Convert Me!
Posted 16 January 2008 - 07:40 AM
Ditto what Scott said.
It's going to depend almost entirely upon how much targeted traffic the ads can deliver and how many of those that can be converted to paying customers. You'll also need to factor in what your profit margin will be for these customers.
For that type of advertising investment I'd want to do a lot of research on the front end before locking myself into such a deal.
It's going to depend almost entirely upon how much targeted traffic the ads can deliver and how many of those that can be converted to paying customers. You'll also need to factor in what your profit margin will be for these customers.
For that type of advertising investment I'd want to do a lot of research on the front end before locking myself into such a deal.
#4
maleman
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Posted 17 January 2008 - 06:34 PM
Really good advice guys.
Many thanks!
Many thanks!
#5
nethy
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Posted 17 January 2008 - 08:27 PM
Proportions.
Online marketers (like me) tend to have a sort of warped sense of proportion. If we cannot expirement with a $20 investment and accurately track results, we smell a rat. We expect to be able to buy 1% of the advertising value of a $20,000 chunk for $200. Then if the 200 paid off we'll put up some more.
Its worth mentioning that even the most modest publications sell 'media packages' rarely starting at < $2,000. They don't usually recomend these small ones anyway. You need to commit to a few editions worth of ad spending in order to expect to see initial results. These in themselves are usually modest compared to what you expect after commiting at least the initial sum periodically with gradually improving results.
TV, Radio, & cross platform campaigns - even more so.
You invest, you risk, It can be months or years (or never) before you know if it payed off.
I'm not saying that the way we do things isn't better, but its worth keeping in mind. Advertising is traditionally a risky operation.
Online marketers (like me) tend to have a sort of warped sense of proportion. If we cannot expirement with a $20 investment and accurately track results, we smell a rat. We expect to be able to buy 1% of the advertising value of a $20,000 chunk for $200. Then if the 200 paid off we'll put up some more.
Its worth mentioning that even the most modest publications sell 'media packages' rarely starting at < $2,000. They don't usually recomend these small ones anyway. You need to commit to a few editions worth of ad spending in order to expect to see initial results. These in themselves are usually modest compared to what you expect after commiting at least the initial sum periodically with gradually improving results.
TV, Radio, & cross platform campaigns - even more so.
You invest, you risk, It can be months or years (or never) before you know if it payed off.
I'm not saying that the way we do things isn't better, but its worth keeping in mind. Advertising is traditionally a risky operation.
#6
maleman
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Posted 17 January 2008 - 11:16 PM
QUOTE
We expect to be able to buy 1% of the advertising value of a $20,000 chunk for $200. Then if the 200 paid off we'll put up some more
I agree 100%. The way I think exactly.
QUOTE
I'm not saying that the way we do things isn't better, but its worth keeping in mind.
Good advice! Thanks for your input.
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