I did not however state that "Nobody needs PPC".
I guess I just did not want people misled in the Silver Bullet theory of "Everybody needs PPC".
And you made some key points... those being that it DOES have to be watched like a hawk, it has gotten to the point where it is not for a newbie (the task itself), and even professionals I know who have done it for years still have marginal campaigns based on the competitive nature of certain verticals.
I want people to know to add in the cost of the campaign management with their keyword costs too when trying to weigh or justify a program like that.. and if you jump - then jump for more than $250 per month if you are getting the returns you speak of. That being said rules out a number of smaller budgeted businesses even if they see the potential, it does not mean they can fund it (example being they give Net 30 terms on purchases and are looking at a longer turn around to see $$ results - or they have a longer sales cycle).
I know plenty of online ventures where all else done right (which is a lot online), PPC is not necessary...Agreed, it CAN be nice, and even profitable when done well, but not an absolute necessity.
I still believe that today and personally own websites that provide sales and income without it (PPC).
I hope that helped make my stance a little more understood.
And not to ignore you 1dmf, but I would need to get with you and evaluate your circumstance and specific goals to comfortably make some suggestions for your situation. What about original articles? And these are not being written for SEO's sake - if that is what you meant... they have huge value to the reader when done correctly and in the right mindset.
Edited by Hyperformance, 09 January 2008 - 04:36 PM.