40 replies to this topic

[mini]

Our website shows up on the first page in Google with many targeted keywords. But how do I increase the incoming traffic?

[Randy]

1. Get links from places where there are real people who would be interested in what you have to offer.

2. Get your pages ranking for higher trafficked keyword phrases, which are probably slso going to be more competetive.

3. Target hundreds of keyword phrases instead of just a dozen or two.

4. Buy PPC ads.

5. Take a good look at the title and snippet that shows up when your site show up in a SERP page, then figure out if an enticing call-to-actino is getting included prominently in either the title or snippet. If it's not, get one in there that speaks directly to the people you want to attract.

FWIW, more traffic isn't always better. More well targeted, well qualified traffic is better, but junk traffic is still junk traffic. Concentrate on getting the right type of traffic and you'll be a lot more pleased with the outcome.

[torka]

call-to-actino

Or even better, a call-to-action



--Torka

[Randy]

[mini]

Thanks for the reply.

I will be doing everything except buying PPC ads.

Any idea of social bookmarking sites?

Edited by manjit, 07 January 2008 - 12:49 AM.

[chrishirst]

Good plan!


Do everything EXCEPT the one that will work straight away, and bring pre-qualified traffic!

[RiYo]

I will be doing everything except buying PPC ads.

uhhhh ... why not????

richard

[1dmf]

Well in my experience PPC cost us a load of money with ZERO ROI , ZERO Conversion and a CPC > than our daily budget, which meant all our ads stopped showing because we couldn't afford to compete for the required keywords.

So PPC is the one thing we don't do, because we can't!

PPC is not the answer to every website or every budget, you can't get blood out of a stone, even if G! says you can!

[nethy]

Of course you can get blood from a stone.

Not only that, you are required to.

That is my new rule. I'm not explaining it any more. Everybody needs to do ppc. That's final. It can be small. It can be careful. but everyone needs to do it. That's That! ok?

[nethy]

Our website shows up on the first page in Google with many targeted keywords. But how do I increase the incoming traffic?

BTW.
What is targeted about these keywords? are they high traffic KWs? High value?

That almost sounds like 'I did all the SEO but my site doesn't rank high inthe SERPs' or 'I put forward an excellent case but how do I get the judge to agree with me?'

[mini]

I am not against PPC ads. The only reason for what I said is that, for our site, I do not look after this. In fact I have never tried PPC ads. And before suggesting it to the concerned person, I have to know about the cost involved. And I think one gets a clear picture of PPC ads only after implementing it(please correct if wrong). So - a deadlock situation.

Replies from all of you suggest that PPC ads are worth giving a thought. Thanks for the insight.

BTW.
What is targeted about these keywords? are they high traffic KWs? High value?

That almost sounds like 'I did all the SEO but my site doesn't rank high inthe SERPs' or 'I put forward an excellent case but how do I get the judge to agree with me?'

Yes those are high traffic keyphrases.

Our site is doing pretty well with those keyphrases (Its already there in my first post).

Yet I am looking for more traffic.

It seems I need to focus on more keyphrases. So long I have been focusing on 9-10 KPs. Thanks to Randy for the "100 keywords" suggestion.

[nethy]

Two quickies

I am not against PPC ads. The only reason for what I said is that, for our site, I do not look after this. In fact I have never tried PPC ads. And before suggesting it to the concerned person, I have to know about the cost involved. And I think one gets a clear picture of PPC ads only after implementing it(please correct if wrong). So - a deadlock situation.

Well, depends who you have to sell to (within your company). If you have a clear conversion value (I can spend up to ___ for 1 visitor who does___) you can measure this from your seo traffic. conversion rates between organic & ppc are usually very close for the same keyword.

The cost of adwords is ususally between $.05 & 2.00, per keyword depending on the quality & quantity you need. An experieced adwords specialist (we're a dime a dozen) will be able to guestimate more finely (usually +-25%-50%) but you'll get a better idea anyway once you've secure a small test budget and experimented.

It seems I need to focus on more keyphrases. So long I have been focusing on 9-10 KPs. Thanks to Randy for the "100 keywords" suggestion.

Often 'SEO' has two levels. Directly targeted (I went to WT picked 20 keywords and put them all over some pages' H1s, links, bullet points etc.) then there's non-specific. IE build your site in a friendly way. Be content rich and you get a lot of traffic from really obscure terms. Often i find that sites get about 10+% of organic traffic (and conversions) from 'one offs' - KWs that where only searched once.

[1dmf]

Of course you can get blood from a stone.

Not only that, you are required to.

Well if you can make a £30.00 per month budget go into a £3.00 - £5.00 CPC campaign, then you're one hell of a mathmatician!

As £30.00 into 1 month = £1.00 per day , not enough to power didley squat @ £3.00 - £5.00 CPC

[Randy]

The easiest and best way to take on your first PPC campaign is to do it carefully manjit. Of course this means you need to be paying a lot more attention to which keyword phrases convert than which phrases simply bring larger amounts of traffic. What I counsel people to do is pick out a few phrases that convert at a higher rate than your more generic phrases to start learning. For instance, if I were selling Lederhosen and this is my main phrase that brings a lot of traffic I'd probably want to target something more specific. Maybe I'd see from my overall stats that the phrase Red Lederhosen converts at a good clip. Or maybe people searching for German Lederhosen or Lederhosen from Germany convert well.

Those would be the phrases I'd want to start off targeting. The cost is going to be minimal, the traffic should be good quality if I write my ad right. Plus if I limit it to Exact matches and exclude the Content Network sites in adwords I'm going to likely have a very minimal spend for the dollars the clicks will make me in gross or net profit.

Then once you get your feet wet, have a better understanding of how it all works and what type of copy pulls in well qualified visitors I can expand my keyword choices to more generic, and usually more expensive keyword phrases.

The same goes for you 1dmf. Start with some very specific phrases and force an exact match. Because with PPC it's all about Cost vs Net Profit. Especially in the early (learning) stages. With PPC it's even more important than normal to get Quality traffic. If you try to bite off too much early on you're going to run the real risk of becoming disenchanted by it all and eventually giving up on something that can be a wonderful addition to your marketing toolkit.

[1dmf]

I have tried that Randy, The problem I have found is some keyphrases we can't afford and the others G! stops running saying there aren't enough searches for that term to display my advert so disables the keyphrase.

So then what? G! is trying to force me to only use highly competetive keyphrases , which we simply cannot afford, I have found I cannot win, so don't bother.

Perhaps i'm doing something wrong , but for the life of me cannot work out what it is!

nothing new there then