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Seo Services Billing Practices
Posted 01 January 2008 - 04:37 AM
Posted 01 January 2008 - 08:54 AM
Posted 01 January 2008 - 09:55 AM
Posted 01 January 2008 - 07:00 PM
Many of the larger service providers of 'seo' (generally lower cost services provided as a tag-on to hosting etc) offer fixed price packages.
The Small & medium 'consultant' modeled businesses tend to prefer to bill by the hour (like acountants). This can be relatively difficult to sell, though, to small businesses.
The odd runners tie their pay to their success. IE $200 per keyword in the top 10- or something. Obviously this doesn't do a good job of aligning client/vendor interests. But it sounds like it does, so it tends to be used by some shady vendors.
That said, there is nothing to stop a vendor from setting payment level accourding to success as measured by traffic or (where appropriate) sales, as Jill recomends measuring seo success. Obviously, there is room for mannipulation and/or argument on both the client & the vendor side here. But this is not an inherently dodgy practice.
The way I see it, Its not just a question of pricing. Develping a business practice for billing & pricing clients is going to be a pretty substantial factor in your relationship with clients.
Posted 01 January 2008 - 09:47 PM
Posted 02 January 2008 - 06:54 AM
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