I figured that from our last discussion. That's what I understood.
I'm a hybrid. A business major/marketing guy and a programmer of 20+ years.
Actually, if you count my childhood hacking of C64, VICs and others then that
would add an additional 15 years of programming experience.
BTW, I've quit trying to get marketing folks to believe anything. They're like Democrats.
It's not numbers they believe, but what they want to believe and what feels right to them,
and the facts only obscure everyone else's understanding of what they're trying to get them to
understand. That is until they're knocked upside the head with indisputable proof (which usually
requires more work than it's worth).
And yes you can put me down as having a low regard for "marketing people" as a whole,
but there are those rare gems that truly out shine the others. My opinion, "marketing people" rank somewhere
close to used car salesmen, snake oil vendors, lawyers and politicians. Basically bottom-feeders that
can only snorkel up an occasional original idea every 10 years or so.
Back on topic. Yes using nofollow appropriately does have a significant and measurable
impact on your rankings. Period. No proof to offer because you wouldn't believe my numbers
anyway. Spend some time studying the patents and those things you've read, then ask
your programming staff to run some tests. That's the best advice anyone can give a marketing guy.