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Internal Forward Linking Works, But Does Backlinking Also Work?
Posted 29 November 2007 - 07:26 AM
I run a global directory at a city level (e.g. you can find restaurants in Barcelona). From this city page (e.g. restaurants in Barcelona) you can visit detail pages. A detail page is about a specific restaurant in Barcelona. My question: every city page links to the detailed pages, but would it make sense to link back to the city page from the detail page (e.g. click here to return to Barcelona restaurant overview)? From a SEO perspective: search engines see all the detail pages link to the city page with the correct keyword phrase (Barcelona restaurants).
Any help appreciated.
Posted 29 November 2007 - 08:18 AM
Add in some external links pointing to those pages with good anchor text and you'll be even farther ahead.
Posted 29 November 2007 - 12:22 PM
Posted 29 November 2007 - 07:51 PM
These are the links you see at the top of a page, showing you where your current page "fits" into the hierarchy/tree structure of the site.
For example, this particular page we're on right now has this breadcrumb at the top of the page:
High Rankings Search Engine Optimization Forum > Search Engine Optimization > Search Engine Friendly Design & Usability > Internal Linking
I would do this without question.
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