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Free Web Pages As Landing Pages Leading To Main Site
Posted 13 November 2007 - 08:17 AM
The bosses that be want the SEO dept. to create free pages (on yahoo, myspace, hi5 etc.). They want us to optimize these pages, and use them as landing pages, to lead to our main website.
Does this make sense? We in the SEO dept. think it's a waste of time, since we think it's best to simply optimize our main website since each page on the site can act as a landing page. Are we right? The bosses want to create the hi5 etc. pages especially to get in the social network scene and get some social linking going.
Who is 'right'?
What makes more sense here, and what should the SEO dept. do?
Posted 13 November 2007 - 08:42 AM
Moving this to the social media forum.
Posted 13 November 2007 - 11:00 AM
The whole point of social networking is, well, networking. So your pages will have to have something interesting about them (or your company will have to be interesting enough on its own) that people will want to be your "friends" on these social sites. Simply having a page out there for the sake of having a page isn't going to do you any good.
In order for these pages to serve as "landing pages" that will funnel traffic to your site, people have to land on them. For them to land on them, they have to find them.
Preferably, you'll want to be connected with popular, influential people -- those who themselves have lots of connections -- to maximize the chances someone will find your company's page. Without these kinds of connections, your page will be largely invisible. Not to mention how lame it could look to only have a handful of friends, all of them employees of the company...
On social network sites, Apple could get loads of their customers and fans to be "friends" with them simply on the basis of being Apple. Google could get people to be their "friends" because some people would think it was a good way to suck up... errr, I mean to say, "get noticed in a good way" by Google. A company like Blendtec could probably get people to be their "friends" because they're insane and they've seized the popular imagination with their Will it Blend? promotion.
So, what about your company or your company's page will make it "friend-worthy"?
Posted 13 November 2007 - 11:07 AM
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