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Benefits From Converting Mini-site To Subdomains
Posted 12 November 2007 - 06:16 AM
I was not trying to trick the search engines but itís been done for clarity; to aim different sales sites at different user groups, split sales and support or for related products that often get used on their own. They are all linked with menus but could work just as well as subdomains as separate sites, they would look no different.
I understand the arguments for not using minisites and certainly for some of the sites it would make sense to pull them into the main domain while keeping the structure the same. Iíd also like to create some additional subdomains for new linked products that wonít justify sites on their own. However, to keep things consistent I should really bring in the larger related sites that currently stand on their own as well.
I thought that if I do this but still keep the domain names for the smaller sites pointing to the subdirectories containing these sites then I should get the benefit of both minisites and subdomains. But in the long term will Google recognise the changes and downgrade the larger sites.
My aim is to keep individual sites or sub-sites for clarity, but link them to cross sell and show people that itís all part of the same family of products. I donít want to trick the Search engines or risk getting banned but would like to structure it for the most benefit.
Would people recommend I:-
1. Change nothing but start adding subdomains not more minisites.
2. Pull in the smaller sites (that donít generate significant traffic on their own).
3. Pull in all sites
4. Will I get penalised in any way for pointing existing domain names at new sub directories with other domains.
Thanks for any comments
Posted 12 November 2007 - 07:52 AM
In other words, if the switch makes sense for business or customer reasons, it might be worth considering making such a change. I wouldn't expect any SEO benefit at all though, and you may well see some (realtively) short term negative issues with the engines when making such a change. Not a penalty, but a possibly temporary problem due to Google's aging delay.
Posted 13 November 2007 - 12:36 AM
Regardless of the uselessness/usefulness of mini sites to the main site, placing content on a mini site does disadvantage the content itself. A page has a better chance of appearing in SERPs if it is dropped in an established site.
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