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Relevant Backlinks... How Does Google Really Know?


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22 replies to this topic

#1 wowyourfunny

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Posted 10 November 2007 - 05:03 PM

If I have links from accounting websites and financial websites pointing to a mortgage website with the correct anchor text, how does Google know how relevant/quality the page pointing to my site is, besides PageRank?



#2 Randy

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Posted 10 November 2007 - 06:43 PM

I'm not sure what you're getting at with your question wyf. PageRank doesn't attempt to measure Relevancy.

However you are correct in thinking that the anchor text can provide some connection between the two sites. As can other text on the linking page.

#3 wowyourfunny

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Posted 10 November 2007 - 06:56 PM

QUOTE(Randy @ Nov 10 2007, 06:43 PM) View Post
I'm not sure what you're getting at with your question wyf. PageRank doesn't attempt to measure Relevancy.

However you are correct in thinking that the anchor text can provide some connection between the two sites. As can other text on the linking page.


what im asking is, what if the site and content itself is irrelevant, has great pagerank, and has a link to me with the correct anchor text

how does google know the place that is giving me alink is irrelevant?

#4 Jill

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Posted 10 November 2007 - 07:04 PM

What makes it irrelevant? Would that target audience be totally turned off to your site? If not, who's to say it's not relevant.

#5 wowyourfunny

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Posted 10 November 2007 - 07:07 PM

QUOTE(Jill @ Nov 10 2007, 07:04 PM) View Post
What makes it irrelevant? Would that target audience be totally turned off to your site? If not, who's to say it's not relevant.


that is an interesting thought. in other words, if my site is about investment banking, but a fishing or baseball site links to me and have great pagerank, google wont penalize me?

#6 Randy

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Posted 10 November 2007 - 08:02 PM

No, they won't penalize you.

#7 Jill

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Posted 10 November 2007 - 10:14 PM

QUOTE
if my site is about investment banking, but a fishing or baseball site links to me and have great pagerank, google wont penalize me?


Of course they wouldn't penalize you!

I'm always utterly shocked at what people think Google must be like. Do you think they're some sort of crazy monsters just looking for something to penalize?

#8 chrishirst

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Posted 11 November 2007 - 05:03 AM

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if my site is about investment banking, but a fishing or baseball site links to me and have great pagerank


Do you not think that Investment bankers either play or watch basketball or go fishing?


Relevancy is for humans beings to decide, it's far too complicated for bots.

http://www.highranki...h...st&p=200793

then read the whole thread



#9 Andy_Seo

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Posted 12 November 2007 - 03:56 AM

I've had this dilemma in the past and like Jill says 'what makes it irrelevant?'. I used to believe that non relevant links, i.e a link from a website that doesn't directly relate to the theme of my website, wouldn't be as beneficial. However after analyzing the whole process - really who are we to decide what is relevant and what is not? For that same reason, who are Google to do the same.

#10 projectphp

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Posted 12 November 2007 - 06:26 AM

QUOTE
For that same reason, who are Google to do the same.

Two things:
1. They are the gatekeepers pof their own decisions, thus granting them every right.
2. Who says they do decide what is relevant?

People are far to binary. On/off, black/white, good/evil, releveant/irrelevant. There is, in most every arena, more than two choices. SO rather than relevant irrelevant, what if we make it a scale? All links are somewhat relevant (they are all votes), but some are more relevant. That, ultimately, is the answer.

#11 nethy

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Posted 13 November 2007 - 12:44 AM

QUOTE(Jill @ Nov 11 2007, 02:14 PM) View Post
Of course they wouldn't penalize you!
I'm always utterly shocked at what people think Google must be like. Do you think they're some sort of crazy monsters just looking for something to penalize?

Me too. you'd think they have thousands of employees working in penalty sweatshops.

#12 oneofthe3lions

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Posted 14 November 2007 - 09:39 PM

Well they kinda do with the ´grass on link sellers´forms etc puke.gif

#13 Jill

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Posted 14 November 2007 - 11:01 PM

QUOTE(oneofthe3lions @ Nov 14 2007, 09:39 PM) View Post
Well they kinda do with the ´grass on link sellers´forms etc puke.gif



??? Not sure what you mean by that, can you explain?

#14 seo5000

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Posted 15 November 2007 - 02:04 AM

QUOTE(wowyourfunny @ Nov 10 2007, 06:07 PM) View Post
that is an interesting thought. in other words, if my site is about investment banking, but a fishing or baseball site links to me and have great pagerank, google wont penalize me?


Actually!! I believe what everyone is saying about a link being 100% relevant but I will say this, if you have that Investment Banking site and it is Trading Links with the Fishing Site, you are asking for trouble!! Especially if these two sites have PR!! You need to have that fishing site just one way linking you!

#15 chrishirst

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Posted 15 November 2007 - 02:33 AM

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Especially if these two sites have PR!

"Sites" don't have PR. Pages have PR

I am never going to understand the logic behind this idea that backlinks have to be from a "related" or "relevant" site YET the same people will quite happily submit the same site to every damned crappy directory they can find!!

Hello, how can a loosely connected bunch of pages full of links, that has a different topic for every single page of links within the site be a RELEVANT site?






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