5 replies to this topic

[T.N]

Dears,

Is there any tool or method to follow to predict or estimate the adword compaign budget ?

another queston....


can any one tell me how to make the CPC be the default that google finds that it is suitable ? coz I put it as 0.01 , so , shall I run the compaign that way, and google will then make its calculations to use the right cost?

I know that these questions may sound so stupid to most of u, but I've just started with the Adwords and need to have some experience.

thanks.

[MaKa]

Is there any tool or method to follow to predict or estimate the adword compaign budget ?

Adwords provide an estimation of the campaign when you are setting up a campaign and/or when you are doing keyword research. Their estimation isn't always very accurate but it should give you an idea. You can find this at Tools > Traffic Estimator in your AdWords account.

another queston....
can any one tell me how to make the CPC be the default that google finds that it is suitable ? coz I put it as 0.01 , so , shall I run the compaign that way, and google will then make its calculations to use the right cost?

The tool mentioned above also provides a Estimated Avg. CPC which is an ok starting point.

[mking]

I suggest you monitor your campaigns very closely if you decided to set your CPCs at what google recommends. I used google's campaign optimizer to increase my max CPC bids to what they recommended and my cost per conversion increased well above what it was before.

Also, my guess is your ads won't show if your max CPC is only $.01. You can check if they're showing by going to your ad group, clicking on the keyword view tab, and placing our cursor over the magnifying glass.

Good luck!

[chris1]

Make sure you set a reasonable daily budget for your campaign(s) when first starting out and set your bids at a reasonable level as well. Depending on the industry, that could be anywhere from $0.10 to $2.00+. If I were you I would set a budget of $50/day and a max CPC of $0.25. Check it after a day or two. If you find that you are getting no traffic (look at impressions and average position), turn the bids up incrementally. If you are burning through your budget by noon, then turn your bids down or increase your budget if you ar willing to do that.

Also, I would recommend bidding on your most targeted terms initially to get some data. If you sell only mens nike running sneakers then bid on "mens nike running sneakers" and similar terms before just bidding on "sneakers". You don't want your initial campaign data to come from 95% general or informational terms when more specific (though lower volume) terms could be much more profitable.

[BlueSky]

Is there any tool or method to follow to predict or estimate the adword compaign budget ?

No. There is no tool that can predict the future. One way to handle budgeting is to assemble your top keywords and see how the budget works with those keywords, in the real world. Where the budget goes from there depends on the results of the campaign (bid prices too high, conversion rates better or worse than expected) and actual spending.

I am usually not a big fan of bid adjustment for large scale budget tuning (such that page position is blown), but that does not mean it's wrong to do so. I just see it as one tool in the bag of tricks to be used in working the budget.

[T.N]

Thank you all for your replies.

Regards.