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Averages Can Kill Your Sem Campaign

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#1 robertclough


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Posted 25 July 2003 - 09:58 AM


Averages might give us a pulse of the campaign, but relying on averages alone or even telling your team to manage to averages will result in large missed opportunities and wasted budgets.

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don't bother. You will be wasting your
time as your spam will never see the
light of day!