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Averages Can Kill Your Sem Campaign


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#1 robertclough

robertclough

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Posted 25 July 2003 - 09:58 AM

http://www.clickz.co...cle.php/2240031

Snippet:
Averages might give us a pulse of the campaign, but relying on averages alone or even telling your team to manage to averages will result in large missed opportunities and wasted budgets.




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