4 replies to this topic

[SEMMatt]

Hi all,


Does anyone have any suggestions on ways to track the "non electronic" sucess of my SEO. Meaning a guy calls us and shows interest in our product because of an online search. My colleagues come across these people who say they found us through a google search but we don't have any good way of measuring them other than hearing back from my colleagues. I want to talk up the SEO as much as possible, after all it is working. I especially want to make sure my employers know about these successes and I'm not the type fo brag all the time (I'd rather do it all at once) Does anyone have any ideas?

Thanks,
Matt

[seosurvivor]

HI SEMMatt,

Google Analytics can be used to track your Offline activity as well. It's an awesome tool, and it does take some manual input, but that i necessary anyway if you will be tracking offline activity(which is a must of course).

Go to your Google Analytics account
Then go to "Traffic Sources"
Next select "All Traffic Sources"

The information will be displayed there once you have it all setup. Try googling something like: "using analytics for offline tracking" and read the information displayed... It would be too much to go over here, and my lunch break is running out

Take care,

SEO Survivor

[sweepthelegnate]

there are a few services out there (clickpath and voicestar come immediately to mind but there are others) that enable you to display differing phone numbers based on how a visitor came into your site this then ties into their call tracking interface which allows you to see what sources are driving your calls.

[Conspicuous]

The offline analytics is a little tougher of a beast to tame since you can't simply create a landing page that you can measure.

A dedicated phone number from the internet promotion is one way to do it. You can also do something as simple as a coupon or special deal that has to be referenced once a customer gets on the phone with a real, live person.

[nethy]

Broadly speaking there are two paths:

Direct measuring : you'll probably need call tracking and additional info put into your crm

Sampling: If its a larger sort of campaign, you can sample (eg ask everyone where they came from once a month)

Generally speaking though, you probably won't be able to track offline success of an element of your IM. (you won't be able to compare adgroup 1 two adgroup two) unless they target a detectably different target audience (one displays only in canadia, the other - texas) or products.