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Link Building Campaign Imminent
Posted 17 October 2007 - 08:50 AM
Well my affiliate program presentation went well and I got given the go ahead to launch, great!
I'm about to embark on my link building / affiliate program campaign and would appreciate any pointers you nice people could give.
Apart from the obvious (as long as they are relevant) what things should I consider / look for when deciding on a website to approach?
Who should I approach for this , enquiries@ , info@ , webmaster@ , CEO@, or should I ring and speak in person, and again who should I ask for?
And what angle should I come from?
is it the 'you could make a mint from our affiliate program' or 'we really like your site and would want to be apart of it, as well as offer a reward scheme'
Any pointers on how to approach this really is appreciated.
Posted 17 October 2007 - 09:09 AM
Include a reason why you have chosen the particular site (not just PR), offer to discuss links, what benefits there are etc. and ask for a suitable time to contact the website owner. This will spur most webmasters to a) contact you for further info or contact you and say no. Either way you'll get some sort of response.
Posted 17 October 2007 - 09:31 AM
Exactly why I decided to ask you guys for some advice and pointers, I wan't to do it right and hopefully be successful, I can imagine the potential of wasting time and effort and so appreciate your response
Posted 18 October 2007 - 03:08 PM
Your pitch will change on the person and company you are initiating a handshake with. Some will be sole-proprietorships while others will be small to mid-sized outfits, etc. Definitely shy away from the "you will make bank" statements. Once you have some affiliates who are in the fold and successful promoting your service or product, then you can say you could have the potential to make this or that, based on real data.
Posted 19 October 2007 - 06:06 AM
Your greatest "selling" point to potential affiliates, as well as your best tool to actually getting them to sell stuff for you will be to offer some sort of help to them. In other words, don't sign 'em up and expect money to magically start rolling in because that just doesn't happen in the real world.
The way I've done that is to set up a separate Affiliates area on the site --sometimes password protected, many times not but just invisible to everybody but the affiliates-- that includes all sorts of marketing data I allow them to use. This includes graphics, text snippets that accurately describe what I'm selling that also contains a good call to action, information about any special deals, etc, etc. I've even gone so far as giving affiliates free run of my service-based subscription sites (password protected affiliates area then of course) so that they can get a first hand look at what paying subscribers actually get. It's not like this costs me anything, and has led many, many times to more affiliate sales.
My experience has been if you arm them with good information to use they'll use it. Which means more sales for both you and the affliates who are actually working. When they make money --and it doesn't even have to be a lot of money-- they'll keep working for you, getting the word out. Having such a line of communication is extremely important for the success of most affiliate marketing. Every bit as important as making sure you pay them in full and on time.
Conversely, if you just throw your offer out there but offer no support like so many do, the whole affiliate scheme is probably going to end up being endlessly frustrating for both you and your affiliates.
Posted 19 October 2007 - 06:15 AM
This affiliate program however does differ from many, as we are not offering a 'product' so to speak.
The affiliate program is more based around obtaining backlinks and relevant targeted traffic, not product sales persae.
I've PM'd you with the link, and would appreciate you checking it out and giving me your opinion.
I'd like to get everything right before the major launch, I'd like this to work and be successful from the off, so anything you can give in terms of pointers and valued experience is very much appreciated.
This is my first affiliate program and launch, so pretty green and wet behind the ears, so your learned experience is a god send.
Posted 20 October 2007 - 08:48 AM
Then it's not an affiliate program, but a linking campaign, no?
Posted 22 October 2007 - 07:43 AM
In essence 'yes' but that would indicate we are paying people for links, and that's not the case, yes i'm trying to link build, but not by paid links, that would be a breach of G! guidelines.
So I came up with the idea of the 'affiliate lead referral service' , by placing a link on their site and sending us targeted traffic. for all converted traffic into sales, we pay a referral fee for that conversion.
therefore we are not paying for links, but in order for the affiliate to obtain payment for successful referrals , they need to put a link on their website.
sound like a good idea to you?
Is this considered 'white hat' and acceptable practice?
Posted 22 October 2007 - 08:16 AM
Posted 22 October 2007 - 09:17 AM
Sounds like you're paying for the links, not that I have a problem with that - but I can't see a fundamental difference between that and paying them a flat fee for the link.
Posted 22 October 2007 - 10:36 AM
Posted 23 October 2007 - 07:25 AM
I am not directly paying someone for a link, I am offer the ability to earn money for referring successful canditates to our services.
The way they refer people to our services is via a hyperlink coded to their affiate account.
The link is simply the mechanism used to take part in our affiiate program.
how on earth do you come to the conclusion that this is 'not fair' to anyone?
This service will add value to those websites taking part and offers additional services to the web visitor, did I miss something when I read it's all about giving added value and services to the visitor.
Of course it benefits us and the affiliate also, but at the end of the day we are all in business and need to earn money, but I hardly see this mechanism being 'unfair' to anyone, surely it's a win-win situation.
Posted 23 October 2007 - 10:26 AM
So you are "paying" for links but how is google supposed to figure that out idk
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