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Review Of New Energy Web Site
Posted 14 October 2007 - 02:21 PM
Is this site completed or under construction? Yes, the site has been up for a while with this design.
How long has the site been up? The site has been up for quite a few years.
Do you have incoming links? Yes, a few hundred, although I'm adding more each day.
What keywords are you targeting? Wood burning fireplaces, gas stoves, fireplace inserts
Do you want your code reviewed for errors or improvements? Yes
Who is your target audience? Homeowners looking for fireplaces or other hearth products.
The more you tell us about your target audience, the better. We don't know them- you do!
Why is your site different from sites selling/offering similar info/goods/services? Why will someone want to do business you?
How important is usability? Important, but
What is the purpose of the site? (inform, sell, online community, support B&M business, contact info only, etc) Sell products online. Most interested buyers contact their sales department when ready to make a purchase.
Do you want design suggestions? Yes, if you discover problems that could be creating problems with spiders.
This site has been up for a while with this design. Itís a client Iím supplying content for on their product pages. There is plans to put up a new design, but not for a while.
The main problem with this site is that Google isnít updating their pages. Most of the pages havenít been revisited since July, including most of the pages Iíve provided copy for. Iím looking for people to see if they see something that is preventing the spiders from accessing all the pages. It has a sitemap.xml that Google has verified and a regular sitemap as well. When the pages are indexed they rank well for their keyword phrases.
Posted 14 October 2007 - 05:16 PM
Posted 14 October 2007 - 09:42 PM
Posted 14 October 2007 - 11:10 PM
But it could be your internal linking which is causing it as well. Pages linked only from a footer seem to be discounted somewhat by Google as people put their doorway page links there.
Posted 15 October 2007 - 03:55 PM
Pages linked only from a footer seem to be discounted somewhat by Google as people put their doorway page links there.
Jill, I've been developing new links to the site, thinking this would help. And I had some concerns about the links being at the bottom. It's this reason we wen't with the sitemaps. But it seems as if they're finding the pages. Just not returning to them on a regular basis.
Posted 15 October 2007 - 06:28 PM
Right, because they don't believe they're important enough to come back to on a regular basis. You've told them that because they believe they're only in the footer.
Why not do the noscript thing so that they can see your actual main navigation menu?
Posted 15 October 2007 - 09:32 PM
Thinking less can be good. If they see the full navigation then they see how you prioritise pages. As long as there is no discrepency between what pages you want users to go to & what pages you want SERPs to list, just showing engines your regular navigation lets them know how you prioritse your pages (main pages, sub pages, pages that are not linked to from navigation, pages that are linked to multiple times in navigation...).
Posted 16 October 2007 - 07:51 PM
Jill so I'd have him put this around code that doesn't relate to the copy or the bottom links?
Posted 16 October 2007 - 10:28 PM
Posted 31 October 2007 - 09:41 PM
Jill, I had the site owner incorporate this code, but he wasn't sure where the menu ended. When he used the closing noscript tag (</noscript>) it ended up making everything below the tag as invisible on the page. The code for this page is just so screwed up it's hard to find where things begin and where things end.
Posted 06 August 2008 - 05:09 PM
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