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Brand Name Change
Posted 17 September 2007 - 10:01 AM
I'm looking after a site that has recently rebranded. There is a large amount of traffic coming in from searches of the old brand name even though it doesn not appear on the site anywhere (I assume this is due to backlinks). Currently the site is ranking number one in all the top search engines for the old brand name, but should I advise they mention the old name somewhere on the page to ensure the rankings stay put? E.g. "Blue Widget Limited was previously known as Red Widget Limited" or something? I've not had any experience with a brand name changing like this before.
Posted 17 September 2007 - 10:41 AM
That would help avoid any confusion from potential customers.
Posted 17 September 2007 - 11:31 AM
Pages like this are pretty much the only place you ever see the word "synergistic"
Posted 11 March 2008 - 10:19 AM
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