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Measuring Keyword Competition
Posted 27 August 2005 - 06:06 PM
I'm another lurker! I've been getting the newsletters and coming to the forum for a couple of months. You guys are so helpful, honest, and friendly (and light-hearted ). It's a nice place to drop in to.
Posted 27 August 2005 - 06:51 PM
Wow, you totally have us nailed! You are very observant. Glad you finally decided to post!
Posted 30 August 2005 - 01:55 AM
(don't forget chocolate loving shoe shoppers! )
Yes, this is the best place to soak your sore eyes on valuable information.
Posted 11 December 2005 - 09:59 PM
What do you all think about Keyword Discovery, and how would I use it in conjunction with Wordtracker most effectively?
Feel free to split this off into a KD vs. WT thread. I didn't know where else to post.
Posted 29 December 2005 - 12:48 PM
Okay, I posted this in another place and was referred here by Jill. Here's the original post:
For those familiar with Keyword Discovery, what do you think of the following algebraic formula for ascertaining niche keyphrases for very popular keyphrases such as "diamonds" or "cars" or the like which return hundreds or thousands of results? The idea is to find suggested niche keyphrases based on "Total Effectiveness", utilizing the KEI and discounting phrases with many Occurences (as in appearances on web pages, not search queries) - to find niche keyphrases with high traffic and low occurrences.
Total Effectiveness = KEI/Occurrences
If a good formula can be discovered, exporting the analytical data to Excel, running the formula, and sorting in descending order would be a wonderful thing.
I'm not a mathematician, so please go easy on me!
Now, after reading through this thread and Dan's PDF, I have come up with a revised formula. What about this:
Total Effectiveness = KEI/Occurrences*Relevancy*Queries
I'm trying to give extra weight here to keyphrases with less occurrences. Am I making this too complicated? Any thoughts?
Posted 29 December 2005 - 01:33 PM
I'm not sure exactly what you're trying to accomplish here, probably the best advice I can offer is to completely ignore KEI or any variants.
If you just take something like weighted popularity (relevance * queries), and sort by the largest weighted popularity, you've got a start. If you want "slam dunk" search terms, then add a column to your spreadsheet with the number of intitle matches (or title+anchor as described in this thread). Then pick some standard for what you consider easy enough - maybe it's <50 intitle matches, or <10 title+anchor matches, whatever.
Posted 29 December 2005 - 01:38 PM
Since KEI numbers are flawed, anything that includes it will be flawed.
KEI numbers have no place in keyword research.
Sharon and Roy Montero
Posted 29 December 2005 - 01:54 PM
Then I could retire fat and happy and satisfied and look back at my life in self admiration of my accomplishments.
Just kidding. Thanks for the insight and good tips everyone. I'll use your advice.
Posted 29 December 2005 - 02:05 PM
Posted 14 February 2006 - 04:49 AM
One of these days we will run a test for a few weeks, removing the KEI feature and see how many users really do care...
Posted 14 February 2006 - 08:00 AM
Posted 14 February 2006 - 10:10 AM
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