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Measuring Keyword Competition


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175 replies to this topic

#121 Jill

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Posted 27 August 2005 - 12:39 PM

Welcome fitnessguru! bye1.gif

#122 fitnessguru

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Posted 27 August 2005 - 06:06 PM

Thanks guys,
I'm another lurker! I've been getting the newsletters and coming to the forum for a couple of months. You guys are so helpful, honest, and friendly (and light-hearted biggrin.gif ). It's a nice place to drop in to.

Ray

#123 Jill

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Posted 27 August 2005 - 06:51 PM

QUOTE
You guys are so helpful, honest, and friendly (and light-hearted).


Wow, you totally have us nailed! You are very observant. Glad you finally decided to post! smile.gif

#124 meilinlighting

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Posted 29 August 2005 - 01:00 AM

It's very good.

#125 seharness

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Posted 30 August 2005 - 01:55 AM

You guys are so helpful, honest, and friendly (and light-hearted).

(don't forget chocolate loving shoe shoppers! grouphug.gif )


Yes, this is the best place to soak your sore eyes on valuable information.

#126 Nicolette

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Posted 11 December 2005 - 09:59 PM

Having read this entire nine page thread from August, I now have a question:

What do you all think about Keyword Discovery, and how would I use it in conjunction with Wordtracker most effectively?

Feel free to split this off into a KD vs. WT thread. I didn't know where else to post.

Thanks,

Nicolette

#127 Jill

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Posted 11 December 2005 - 10:11 PM

Nicolette, please see our previous thread on Wordtracker vs. keyword discovery

#128 arteworks

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Posted 29 December 2005 - 12:48 PM

Hello:

Okay, I posted this in another place and was referred here by Jill. Here's the original post:

Hello:

For those familiar with Keyword Discovery, what do you think of the following algebraic formula for ascertaining niche keyphrases for very popular keyphrases such as "diamonds" or "cars" or the like which return hundreds or thousands of results? The idea is to find suggested niche keyphrases based on "Total Effectiveness", utilizing the KEI and discounting phrases with many Occurences (as in appearances on web pages, not search queries) - to find niche keyphrases with high traffic and low occurrences.

Total Effectiveness = KEI/Occurrences

If a good formula can be discovered, exporting the analytical data to Excel, running the formula, and sorting in descending order would be a wonderful thing.

I'm not a mathematician, so please go easy on me!


Now, after reading through this thread and Dan's PDF, I have come up with a revised formula. What about this:

Total Effectiveness = KEI/Occurrences*Relevancy*Queries

I'm trying to give extra weight here to keyphrases with less occurrences. Am I making this too complicated? Any thoughts?

Thanks!

#129 DanThies

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Posted 29 December 2005 - 01:33 PM

Matt,

I'm not sure exactly what you're trying to accomplish here, probably the best advice I can offer is to completely ignore KEI or any variants.

If you just take something like weighted popularity (relevance * queries), and sort by the largest weighted popularity, you've got a start. If you want "slam dunk" search terms, then add a column to your spreadsheet with the number of intitle matches (or title+anchor as described in this thread). Then pick some standard for what you consider easy enough - maybe it's <50 intitle matches, or <10 title+anchor matches, whatever.

#130 Sharon & Roy

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Posted 29 December 2005 - 01:38 PM

QUOTE(arteworks @ Dec 29 2005, 10:48 AM)
Total Effectiveness = KEI/Occurrences

Any thoughts?


Since KEI numbers are flawed, anything that includes it will be flawed.

KEI numbers have no place in keyword research.

Your Friends,

Sharon and Roy Montero

#131 arteworks

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Posted 29 December 2005 - 01:54 PM

Gosh, Dan, I thought it was relatively straightforward what I was trying to accomplish - the Grand Unified Theory of SEO - a better mouse trap - a mathematical formula which is a panacea to the SEO conundrum - whose power should only be vested in the select few of my choosing who are capable of responsibly wielding such power - which, when applied to any given site, once and for all places that site at the top of every search engine now and for eternity regardless of ranking algorithm or any other factors. biggrin.gif

Then I could retire fat and happy and satisfied and look back at my life in self admiration of my accomplishments.

Just kidding. Thanks for the insight and good tips everyone. I'll use your advice.

#132 Jill

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Posted 29 December 2005 - 02:05 PM

QUOTE
KEI numbers have no place in keyword research.


Yep!

#133 Trellian

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Posted 14 February 2006 - 04:49 AM

Despite this, many of our users insist on using and extracting KEI figures.

One of these days we will run a test for a few weeks, removing the KEI feature and see how many users really do care...

Cheers
David

#134 Jill

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Posted 14 February 2006 - 08:00 AM

Maybe they use it because it's there so they assume it's valuable?

#135 DanThies

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Posted 14 February 2006 - 10:10 AM

You could turn it off, and let them enable it if they want to... then make them go through several screens of "I agree that KEI is stupid and useless" disclaimers. biggrin.gif




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