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Google And Yahoo Ppc Certifications?
Posted 11 September 2007 - 12:15 AM
Yahoo charges $50 for the privilege of taking the tests until you finally pass. Google seems more legitimate because you just have to manage a decent sized portfolio over a period of time in order to qualify.
I imagine the buttons can look impressive on a web site for a prospective client who doesn't know anything about anything, but what do you think?
Posted 11 September 2007 - 12:25 AM
Most people who offer the service have taken the time to get certified.
Why are you so skeptical about the whole thing? seems like a natural proggression in a maturing industry. You are offering consulting/management/reselling related to their products. They recomend that a client looking for this service know XYZ. They don't enforce it, just recomend. Its true that many providers resselling PPC give a crap service. this reflects badly on the whole industry.
A little unenforced quality control shouldn't be offensive. Its not like you're locked out of the game. You are free to get ceritified.
Posted 11 September 2007 - 08:05 AM
- Consultant knows how to use Google Webmaster Tools to debug a site.
- Developer knows how to build a site that complies with Google Webmaster Guidelines.
If you are good at managing Adwords, you'll have no problem passing the test. The preparation and testing will probably teach you a few things you didn't know, and that will help you provide better service.
Posted 11 September 2007 - 06:38 PM
When did you take the test? it has gotten more comprehensive last year or so.Many things you'll need to know that you may not normally encounter.
Posted 14 September 2007 - 02:20 PM
I don't think I'm skeptical about it. I was just wondering how much it was actually used. I'll be honest that the lack of response on this posting is surprising.
Agreed. I would personally like to see more direction on becoming a Google Analytics certified professional. According to Google their are only about 33 in the entire world right now.
Posted 14 September 2007 - 09:03 PM
The real question is whether someone can make AdWords and/or YSM work for your business... and I'd take a wager that there is a reasonable chance that those who have completed the tests can do so, although it is never a sure thing (but, then, what is?).
In my opinion: Those who specialize in PPC should complete these tests -- they're so easy to pass if you have the experience.
Posted 15 September 2007 - 12:48 AM
If you are a pay per click consultant, I think the tests are all but mandatory. For $50 and a few hours of time, you get Google to vouch for you.
Posted 17 September 2007 - 11:37 AM
I took and passed both by simply registering and answering the quizzes. I don't think any magic dust floats into your business as a result of doing either, but it does show a client, partner or vendor that you have rudimentary knowledge regarding their PPC programs. I especially like the fact that Google's requires an annual renewal. I honestly think that is a good way of keeping people engaged with new programs or changes.
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