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Ppc Issue With Google Analytics
Posted 10 September 2007 - 08:27 AM
I am having a problem with my Google analytics account as the PPC data is being included within the Organic listings data. I have two questions:
a. Why is it doing this?
b. How do I rectify it?
Many thanks and I apologize in advance if this subject has already been covered (I did do a search).
Posted 10 September 2007 - 10:05 AM
For other PPC campaigns you can tag the URLs with variables that tell Analytics that they came from paid search - they even have a tool to help you do it:
That tool also works to tag email campaigns, etc.
Posted 10 September 2007 - 10:11 AM
I'm not actually in charge of the PPC or any sponsored links - I only manage the organic search (and I can only view the data - i'm not an admin). Do I have to contact someone who does manage the PPC to set this up (and the admin of the analytics account)?
Posted 10 September 2007 - 10:39 AM
Just as an added note - if you use Google Product Search (froogle) you have to tag those URLs too, unless you want them to show up as Google (organic).
Posted 11 September 2007 - 09:54 AM
Currently we use this type of keyword tracking in Google AdWords
The URL builder tool would do it this way:
Can't GA use the first method listed above to be able to differentiate between organic and paid visitor traffic?
Posted 11 September 2007 - 10:04 AM
Posted 11 September 2007 - 12:57 PM
Posted 11 September 2007 - 01:01 PM
Posted 11 September 2007 - 01:48 PM
Posted 20 September 2007 - 11:06 AM
Would I need to supply any variables to administrator of the Adsense account? If so what?
Posted 20 September 2007 - 11:45 AM
Posted 21 September 2007 - 03:42 AM
Thanks Dan you've been a great help.
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