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Posted 27 January 2004 - 08:45 AM
I've noticed a big jump in bounces in the past couple of months. For three of the newsletters I manage, the bounces grew from 4% to 9%, 4.6% to 7%, and 3% to 16% from the November issues to the January ones. I've heard that 15% is the industry average.
I may keep an eye on those addreses that keep bouncing, and switch them over to a short text version that points to the newsletter on the web and see if that makes any difference.
Posted 27 January 2004 - 08:59 AM
I always recomend that when someone is getting ready to start a new newsletter (or even if you have one, but aren't really up on anti-spam measures) have a look at Spam Assassin. This is good because it gives you an itemized listing of the things (well at least most of the things) that trigger spam filters. This way, you can have a look at your mailing program and the scripts used to generate e-mail and make sure that you aren't tripping one or more of these. It's still not a perfect means of getting that number down to 0% but it can help get your bounce figures down considerably - just by showing you what exactly, is causing the bounce.
Posted 27 January 2004 - 09:46 AM
The program Grumpus mentioned is pretty decent. It will not stop all the bounces or undeliverables, but it can get one close. It sounds like you are using one similar. Getting to the zero, is a near improbability. Under 5% is great.
Your logs should tell you who falls into which category. In my case, I check my spam filtered mail. Since I was on the look out for your letter, I do not think I deleted it unless I did not recognize the from field.
Posted 27 January 2004 - 10:54 AM
I subscribed two email addresses - the one that won't deliver my newsletter plus another. Both sets of confirm and welcome emails came through with flying colors.
confirm email: 1.2 (FROM_ENDS_IN_NUMS, FROM_HAS_MIXED_NUMS,LINES_OF_YELLING)
Welcome email: zero
Posted 27 January 2004 - 11:15 AM
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