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Overusing Google Match Types
Posted 11 September 2007 - 04:09 PM
II. Multiple Identical Keywords With Different Match Types
The more restrictive match type will always trigger the ad, regardless of CPC bids. For instance, if the broad-matched keyword apple and the exact-matched keyword apple both existed in your account, the exact match would always trigger an ad.
Posted 11 September 2007 - 04:54 PM
My info came from my Google account manager a few years ago, and it was certainly backed up by the evidence I was seeing at the time. This (to me) looks like new behaviour. Since I always set up accounts so that the most restrictive ad type matches anyway, I wouldn't have noticed this.
Thanks for pointing it out.
FWIW, this is what Google says about embedded match:
Example: An advertiser selling Toy Story merchandise might use the embedded match option of a negative and exact match on -[Toy Story]. This way, the advertiser's ads appear for Toy Story dolls and Toy Story products, but not for the exact match Toy Story.
Posted 11 September 2007 - 06:59 PM
Posted 12 September 2007 - 04:02 AM
I've have seen that info that Steve mentioned before - it is what I have been relying on to make my strategy of mining exact search terms and adding them into a separate ad group work.
That said for the small amount of effort it will take to add the embedded matches to the broad match group I would rather be safe than sorry, no system is perfect after all!!
Posted 04 December 2007 - 04:48 AM
I have read and digested everything you have all writen but I am confused.....one of my keywords is broad match
Food and travel in Lugano
When I search that phrase the appropriate web site pops up.
When I search
Travel in Lugano
the appropriate website does not pop up.
I did try to phrase match it, but that didn't work.
Do I need to add additional keywords
Food in Lugano
Travel in Lugano
to cover all bases?
Thanks for your help.
Posted 04 December 2007 - 05:02 AM
With Broad Match, the search query needs to contain all of the words in the trigger keyword, in any order. Therefore 'Travel in Lugano' (trigger keyword) will be triggered by 'Food and Travel in Lugano' (search query) but 'Food and Travel in Lugano' (trigger keyword) will not be triggered by 'Travel in Lugano' (search query).
Note that with expanded broad match the latter may happen, but you can't rely on or predict the effect of expanded broad match.
Posted 08 December 2007 - 01:12 AM
So in short you are saying - the keyword(s) must exist in the search query.
This, from memory, goes against what the Google tutorial was teaching - that it is better to have a long phrase rather than single or 2 word keywords. My immediate thoughts then were 'how many people type in a long phrase when they are searching?'. I know they said that is to keep the searches more susinct and give better results....but it is not working out that way. I need to work my KW list and get smarter.
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