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Word Position On The Keyword Phrase, Does It Matter?
Posted 04 September 2007 - 02:02 PM
I hope you all are doing well.
I want to know either the position of any word in a keyword phrase matters to the power of that keyword phrase or not.
For example, ( X keyword phrases ) is better than ( Keyword phrases X ) or not?
tanking in consideration that X is the targeted keyword to have a better rank with (most important word on that keyword), also the whole keyword phrase is targeted too.
Posted 04 September 2007 - 02:34 PM
You should be optimizing instead for the keyword PHRASES. That is, words that are more than just 1 word.
Posted 04 September 2007 - 03:13 PM
my words was not clear,
I'll say it in another way..
as my past example, say if I'm optimizing a website for a local area, for example X,
so, does it matter to say ( X Car Parking ) or ( Car Parking X ) or ( Car Parking in X ) ?
that's what I mean,
Posted 04 September 2007 - 05:57 PM
Posted 05 September 2007 - 09:01 AM
Thanks Jill for your reply,
but allow me to ask more,
which is better? I mean the word X be on the first or the last? or that depends on the way that users type the keyword phrase?
in other words, if the users were searching just for the keyword -as for my past example - ( Car Parking ) in general not for a specifc location, so, where is recommended to add the lcation X ? or that depends on the English language rules?
Posted 05 September 2007 - 10:44 AM
Yes, again. If they're only searching for the generic phrase (without "X", whatever that might be) it doesn't matter where "X" is, or if "X" is even there at all. But you want the phrase on the page to make sense and to read "naturally" to the site visitors. So, assuming they're reading in English and are familiar with rules of English grammar, that's what you'll want to do.
Posted 05 September 2007 - 03:28 PM
I think you need to do some keyword /key phrase research. If I'm understanding your question correctly, the order does matter. But it will depend on each exact keyphrase which order is used.
For instance - red Mustang car, red car Mustang, Mustang car red - may all be the phrases you are optimizing for. You will need to do keyword research to determine which order gets the largest number of searches, etc.
With those 3 words, red Mustang car may be the most searched while the other 2 phrases are rarely searched.
You should do some research on the exact phrase(s) you are thinking of using and determine which order is searched the most. Try KeywordDiscovery or WordTracker, among others.
Posted 21 September 2007 - 12:02 AM
This is my first post; I owe my thanks to www.seroundtable.com/archives/014759.html to referring me over here to this forum.
If anyone here has any research on keyword placement, I would be grateful if you could post it here or IM it to me. This is something I've been wondering about for a while.
Here is my theory of keyword placement: you will get a SEO/ quality score boost if your keyword appears in the beginning of the headline. B
But an ingenious headline will always beat careful placement.
Let me illustrate this with an example:
Pretend you wish to buy a juggling kit, and search google for the keyword "JUGGLING KIT". What if juggling kits though were extremely hard to find, and in all likely hood, only one of your first 20 visited websites is relevant to you. What would you do then?
Well, if it was me, I would open up all 20 pages in firefox, and then spend a minute shuttling through them. When selling to people who search pages in this type of agreesive manner, you only have half a chance to give an impression of relevance.
Typeing in "Juggling kit" in Google; which headline takes less time to percieve as relevant?
1) Dazzle your friends, and impress your family with a juggling kit
2) A juggline kit empowers you to dazzle your friends and family
Thus, #2 I believe would be ranked higher (all other things being equal), since the relevant keywords are in the beginning. Headlines are skimmed to.
Edited by chrishirst, 21 September 2007 - 05:16 AM.
live link edited
Posted 21 September 2007 - 05:18 AM
and welcome to HR
Posted 21 September 2007 - 08:35 AM
Use your Meta description tag for the marketing aspect and to entice people to click.
Posted 21 September 2007 - 09:17 AM
it's not what you say , but 'what you say AND how you say it' - hmm why does that sound familiar
Posted 21 September 2007 - 03:48 PM
Edited by copywriter, 21 September 2007 - 04:32 PM.
Posted 21 September 2007 - 06:49 PM
Sorry for the confusion, PPC has been on my mind lately and I was referring to landing page headlines that couldn't be seen from the SERPS (i.e. the first time you see it is when you are on the page thus it couldn't have an affect on CTR). Sorry for the wreckless assumption; I should have read the post more carefully.
Thanks for the warm welcome to the forums though
Posted 21 September 2007 - 06:57 PM
From an SEO standpoint, I've never seen any evidence that it matter where in the headline of a landing page the keyterms appeared.
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