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Just Bought Some Links - A Question About Traffic Surges
Posted 28 August 2007 - 12:30 PM
About a month ago, I purchased a large number of text links from several high PR sites. Two weeks in, I noticed a huge surge in traffic. Roughly 4X what we normally see. Two weeks later, traffic dropped back off to pretty much the same levels we had prior to purchasing the links. Maybe a little higher...
My question is this:
Is this normal? It is my understanding that if you do something like this, you can expect to see an initial surge in traffic, then a subsequent drop. To see any real, lasting effects, you have to stick with it for three months or more.
Posted 28 August 2007 - 01:04 PM
Did the link purchase expire and did the timing of that coincide with the traffic surge/drop?
Something had to change with those links, assuming your traffic surge was attributable to those links in the first place.
Basically, if you purchase a link and it stays in the same place on the same page(s) you shouldn't see a lot of fluctuation. Unless you're buying links that appear in a specific blog post that ends up moving from the front page of the linking site back into their archives or something along those lines.
You need to look at what's happening on the other end, where you links have been placed.
Posted 28 August 2007 - 01:07 PM
The links have not expired. They will remain in place indefinitely.
Now, there is some fluctuation with the links. They were purchased from a blog network that sells similar text links to others. Each blog displays a specific number of links at a time, and randomly rotates their ads in and out throughout the day.
And yes, I can almost positively attribute our traffic surge to the new links.
Posted 28 August 2007 - 01:49 PM
There's basically going to be no way you can control the fluctuations given the set up. About the best you can hope to do is make sure you're converting as many people as possible who make the leap through to your site.
Posted 28 August 2007 - 01:57 PM
1.) The text links were placed. Randomly rotating throughout dozens of sites.
2.) Two weeks later, explosive growth in Google searches.
3.) Two weeks later, Google searches plummet.
We are receiving virtually no click-throughs from our text links. Can the changes in Google also be attributed to the random nature of the ads?
Edited by qwerty, 28 August 2007 - 03:40 PM.
Removed quote from previous post.
Posted 28 August 2007 - 03:51 PM
Not definitely, but a probable cause obviously, and the vagiaries of Google fluctating datacentres are also a probable cause
if the links no longer appear on the pages that are in the SERPs and getting clickthroughs then your traffic goes with them, same if the DC where the pages with your links has gone off line or synched up with a different data set.
Organic traffic is prone to fluctations like this so what you're seeing is pretty much par for the course.
Posted 28 August 2007 - 03:53 PM
Sure. If you're talking pure link pop advantage because of the links, if the links are not there on the next Googlebot run the link pop value isn't there.
On the other hand, Google has been trying to systematically discount the link pop value of Paid Links/Ads recently. So if they've identified the fact that those links on those sites are paid --whether or now they tied it to your site at the time-- all of link pop value of all of those links from all of those sites could have been devalued over night.
And you'd never be able to tell which of the above was the case.
Posted 28 August 2007 - 06:26 PM
Posted 28 August 2007 - 09:26 PM
99% of the traffic was coming from Google. I am now looking at the keywords that were driving the traffic at the time... There are many, but very few seem to be performing well right now.
Let me add something else to the mix... Just before our traffic dropped, I also updated our Google products feed. I did not remove any products, I simply updated all of the products in order to renew the expiration date. I wonder if this could somehow be involved?
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