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Adwords Geotargeting Question
Posted 13 August 2007 - 05:40 PM
Hopefully quick question here.
I have a PPC campaign where we are geo-targeting Orange County. In the drop down list of regions Google allows you to choose from Los Angeles in the closest. However the business is exclusively in Orange County, not LA and we don't want Los Angeles showing up on the last line of the ad, however we do want to geotarget.
I was searching for something the other day and I swear an ad I saw was geotargeted and showed a location name that was not included in Googles original drop down.
Question: How can I get Orange County, CA to be the last line "location" under my geo targeted ad rather than Los Angeles.
Posted 13 August 2007 - 06:22 PM
1. A selection of up to 50 cities, or
2. A radius from an address or point on a map, or
3. A polygon that surrounds Orange county (the multi-point option).
My guess is that #3 will be most appropriate but you should expect a little overflow into neighbouring counties as geo targeting is never 100% accurate. It is almost always best to over-target than under-target.
If you want a list of all California cities listed in AdWords city targeting, send me a PM and I will send it to you in XML or Excel format. Same thing for metro areas.
Posted 13 August 2007 - 11:31 PM
Thanks for the reply. I will PM you in a minute.
The real question is not where the ads will show up (i think targeting the LA area as a whole is ok), its how to get that last line of the ad to change to Orange County? Right now it says Los Angeles and makes it look like the biz in in LA when in reality it is in Newport Beach
Posted 14 August 2007 - 08:39 AM
Posted 14 August 2007 - 09:45 AM
Yes. And, the last line of the ad display can also be a town name. You can scope out the competition by entering a keyword plus the town name, and, as far as I can tell, if the town name appears below the ad then you know they are using city targeting. Of course, this would be used for local businesses only.
Posted 14 August 2007 - 10:19 AM
I have attached an image example of my question
I searched ' greenwood village co mortgage'
The fourth sponsored link has a location line reading 'Lone Tree, CO' . I am in Denver while searching, so they must be geotargeting Denver. The question is how did they get Lone Tree to show up rather than Denver
Posted 14 August 2007 - 11:39 AM
The probably used city targeting instead of metro or state targeting. The town name displayed will be the geo target of the IP end point. In other words, if you are in town X, and the geo IP maps to town Y, town Y will be shown. If you target correctly, the location display at the bottom of the ad should not be a concern. And if the location is very important, then include specific town names in your primary keywords, e.g. "florist podunk", "florist anytown" and so on. You can also include a location qualifier in the ad itself e.g. "Serving Orange Co." or list a telephone number with a well known area code.
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