I've been thinking about switching to a domain name that uses keywords. I know, I know, it has little effect, but a competitor (an upstart) seems to have done very well with Google with his keyword domain. His content is all on a forum too (my webpages are better optimised for sure), so I was surprised by his very quick keyword results with Google*. I have more inward pointing links, and have better content.
I have another reason for considering a new domain: in my initial naivety, I decided against also purchasing the .com version of my domain and am just waiting for it to be used to promote exactly what my site is against! Anyway, looking at my referral logs, there are two very relevant keywords (they are actually the two most common keywords used in combination to reach my site). All TLDs are available for both the domain-name.com and domainname.com versions.
My competitor uses a single word domain (no hyphen) formed from a truncated (slang) version of one of my proposed keywords and my other proposed keyword. The untruncated version of the keyword is actually more valuable, so he has missed a trick there.
I assume the advice would be to buy up all the most important domains, but for both the hyphenated and the unhyphenated versions?
Anyway, should I use the hyphenated or unhyphenated version for the active domain? Logic tells me that the separated words should turn up more results, but I would like hear some opinions.
Additionally, which TLDs should I purchase? I was thinking of .com .org .net .info, but should I be considering any others? (Perhaps that should be a different thread).
* His page ranking with the Google toolbar is none existent, but he has made use of Google Ads. Is there any suspicion that Google will boost results for a domain using Google's Ads?
Edit: Oops. Not Google Ads, Sponsored Links.
Edited by HJB, 10 August 2007 - 08:05 PM.