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Posted 17 August 2007 - 09:11 AM
Long Tail is actually a statistical term, refering to the "tailing off" of a probability distribution curve into the low frequency population of the data.
In search terms, it is the small volume search phrases, 2 - 3 a day and less.
The idea being if you actually target more of the "Long Tail" phrases you can convert them at a better percentage than the high volume, high competition phrases. Less traffic with more conversions.
Posted 17 August 2007 - 09:39 AM
Posted 19 August 2007 - 07:42 PM
Please what long tail is? I am a little confused.
Posted 19 August 2007 - 10:45 PM
Wired's editor wrote a nice book on the subject last year. At first it was praised, then some of the methodology and explanations were called into question.
One of the things the author did was use a music service as an example. That music service had a bunch of tracks that were available for subscribers to listen to. The big acts that were selling a lot of music, the Green Days and Carrie Underwoods and Akons, were listened to the most. But nearly every track was listened to at least once, even if it was by an independent act called the High Ranking Forums Jug Band Blues Revue.
The long tail concept is that by adding up all of those tracks that only had only 1 or 2 listens you could still up with a pretty good business even if you didn't have, say, The Beatles on your system. That's because all those minor tracks add up to something big. The reason all the web people gravitate to this statistical issue is that the cost of distribution on the web is almost nothing. The music service can add lots of tracks if people will buy or listen to them (keeping satisfaction and presumably subscriptions up) because all they're paying for is licensing and storage.
Remember your old econ classes: you keep producing when marginal revenue is above marginal cost. Since there are no individual marketing costs for the extra costs, the marketing would be a sunk cost. So as Chris pointed out, it's really just that point where the lowest volume is located on a curve. In music terms, long tail might be polka and soft pop from the 1970s and obscure jazz and so on. Taken as individual units, they're not very impressive. Taken as a whole "tail", they might equal one of your better selling artists.
Did that help or did I confuse everything more?
Posted 20 August 2007 - 01:04 AM
Thanks anyway for your kindly explanations, I will study much harder.
Posted 20 August 2007 - 04:34 AM
the little things that add up to a lot.
Consider the fact, that the largest animals on the planet, survive by scooping up the smallest!
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