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Should You Include "s" In Your Words? Seo Purposes..
Posted 28 July 2007 - 06:01 AM
An example of this would be...
Lumber Supplier: If a user types Lumber Supplier well great it comes to you. But what if they type Lumber Suppliers, does google still give the same result?
Lumber Suppliers: If a user types Lumber Supplier, do I get a mention when it comes to results?
I am trying to figure out if i should or shouldnt include the "S" in some of my works when optimising.
Am i better off with or without?
Posted 28 July 2007 - 06:50 AM
Posted 28 July 2007 - 07:11 AM
Posted 28 July 2007 - 09:32 AM
Easy enough to check for yourself. Search the various forms of words and see what shows up and then decide if it's worth your while to optimize for the various forms or not.
Posted 28 July 2007 - 01:48 PM
Posted 28 July 2007 - 02:02 PM
Posted 31 July 2007 - 02:16 PM
Posted 31 July 2007 - 05:11 PM
Posted 31 July 2007 - 06:25 PM
Posted 01 August 2007 - 08:12 AM
Posted 01 August 2007 - 05:10 PM
Both the singular and plural are contained in the home page text.
In Google, Yahoo, MSN, we get first page rankings for ‘Lumber Suppliers’. For ‘Lumber Supplier’ we are nowhere to be seen.
That seems to indicate the difference is important.
The same is true for PPC campaigns. Yahoo Search Marketing treats the singular and plural as the same. Google Adwords does not. I was surprised to find that just as many people search on the singular as on the plural.
Personally, if I were looking to buy (say) a lawn mower, I would put ‘lawn mowers’ in the search box, not ‘lawn mower’. It seems however that many people use the singular.
I have a theory about this that FWIW goes like this....
Many online searchers imagine themselves to be in a bricks and mortar shop. You wouldn’t say to the shop assistant ‘I want lawn mowers’ because you don’t – you’re looking for just one. You’d say ‘I want a lawn mower’.
Similarly, when you imagine a purchase, you have a mental image of one – ie. one lawn mower – not a row of them.
That might be complete tosh but I can’t think of another explanation.
Posted 01 August 2007 - 06:09 PM
BTW it seems to make more difference if the plural (and even more so m/f forms) are complex to the rankings. Playing around with searching 'keywords' it seems like you get more results optimised for 'keyword' if the plural is simple.
Try: goose/geese/gander. Interestingly, the 'geese' SERP ranks wikipedia: 'goose' no 1. but I think this can be attributed to in text use of geese as much as google recognising synonyms. I have no doubt they recognise plurals/synonymns/gender but using the exact search term is still worth while, I think.
Posted 11 August 2007 - 01:19 AM
Posted 16 August 2007 - 11:54 PM
You mean for example:
"Title - Titles" is better than either "Title" or "Titles"?
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