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Wordtracker Vs. Myself
Posted 25 July 2007 - 03:12 PM
I'd like to know if there are ways to conduct keyword research myself-without using Wordtracker or Keyword Country etc.? I tried Wordtracker for a week and discovered some low competition, viable keywords for my site.
This enabled me to get top 5 results on Google for those keyword phrases. After evaluating the traffic results, I think the only people searching for that particular keyword phrase were people like me who were using it in the title of their article. I ended up with zero traffic for that particular phrase when Wordtracker estimated (projected) 100 queries in 24 hours etc. How does Wordtracker get their information? Is this something I could research on my own-over time? Does Google furnish this information somewhere? For example how many times someone searched for ray ban sunglasses last month? I sometimes wonder if companies like Wordtracker are compiling their keyword results from queries by publishers like me who use their service? If anyone can offer any help on this topic- I'd really appreciate it. Thanks in advance,
Posted 25 July 2007 - 03:32 PM
No keyword research tool is going to be completely accurate, so testing the results can be really helpful.
Posted 25 July 2007 - 06:48 PM
This way you know that 'at least x many people searched for the term' & you may also glimpse the behaviour of visitors. If you run the ad for long enough you'll even know how likely they are to take certain actions (convert). This costs some money though (you're adwords budget). If you are on a very tight budget you can try running the keyword with a less then appealing ad (it doesn't have to be terrible just being to 'commercial' is often enough) to lower click through rates. This may be preferable to bidding low as low bids result in less impressions (you end up in 2nd or 3rd pages) and making searcher numbers seem lower.
Onother way is trying to pick keywords from your analytics. If you find that you get some traffic from keywords that you rank 10+ for without even trying. they will probably generate a lot more traffic if you climb a little.
Sorry, I don't know any easier ways. But keyword research is a big part of SEO (for me anyway). Because i sometimes create pages & content to target particular terms (and offering them something that they might be interested in), the expense & effort is justified.
Posted 25 July 2007 - 09:13 PM
Of course this only works after you have a site up and are getting at least some traffic. But it does most definitely work in identifying what folks are looking for.
Posted 25 July 2007 - 09:25 PM
'Can't believe I've never heard/thought of that.
Especially good for ecommerce sites.
Posted 25 July 2007 - 10:32 PM
Posted 26 July 2007 - 07:12 AM
I've used Site Search to identify both high volume and long tail search terms for which I was not fully optimizing with my initial lists. As soon as I have the data from the search appliance I try to set up a page or two that include those keyword terms I've seen both traffic and conversions take sharp rises. Sometimes it's as simple as serving up the search page itself to the spiders if there are already lots of options available.
One of these days I'll have to combine a little spidering app with my little search app that I've developed over the past several years. With most of my sites I'm pulling the Site Search info directly from my product database rather than using any sort of spidering mechanism, so it's a bit hands on to set up initially. That said, it's actually a very easy way to identify terms that may need better targeting on my part.
Posted 26 July 2007 - 09:45 AM
Posted 26 July 2007 - 10:55 AM
Posted 26 July 2007 - 09:38 PM
I could only think of using analytics to identify the dynamically generated search urls that float in terms of page views. But I would like nice adwords style data on the matter seperated into "" &  if its not too much trouble.
Posted 27 July 2007 - 03:07 AM
If it is your site / client site, very easily, if it is a third party site that you have no connection with, somewhere between extremely unlikely and impossible.
Posted 27 July 2007 - 07:20 AM
Posted 27 July 2007 - 07:27 AM
As a very simple example in php you can have your search processing code perform an fopen and dump the query information (and anything else you want to record) into a separate file, which can then be sorted and reviewed by opening it in something like Excel.
If you want a real world example, here's the php code I use on a few of my sites where I simply dump the info into a file that I later pull up in Excel by telling it to use a semi-colon as the delimiter. In the example I save a date/time stamp, the search words, which start out as the GET variable named "words" and I also save the search mode since my search tool allows both normal and boolean modes. You obviously don't need all of those if you're interested just in collecting keywords from searches.
$dt = date("Y-m-d H:i");
$search_words = "Date-Time = " . $dt . "; " .$_GET['words'] . "; Mode = " . $_GET['mode'] . " <br />\n";
$search_file = "/var/www/vhosts/mysite.com/httpdocs/pwprotected_directory/search_log.php";
$cf = fopen($search_file, "a");
That'll dump the infomation into my search_log.php file.
I can then download it and open it in Excel, with the fields delimiter being a semi-colon, and have Excel mark duplicates and sort for me too. If you need directions as to how to do this in Excel give a shout. It's just a couple of simple Excel forumlas with sorting order instructions.
Posted 29 July 2007 - 08:07 PM
i'll try to implement. But I'm not a codie. I may need to get advice on working it into the site.
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