I have just OK external backlinks mostly pointing to my homepage. Nothing spectacular, although I'm still working on it. I don't have many sites pointing to any specific product pages (I just don't know how to get someone to link to product pages - our products are not that unique or interesting to most webmasters).
My problem is that we do have a specific niche product that we sell. We sell Nascar diecast. It is one of the best collections in the market, but we show up on the 5th page for NASCAR Diecast (we're beat by occasional Craigslist posts of people selling a diecast collection, or some truly lesser collections that unfortunately have a lot of age). Not only do we show up on the 5th page, but THAT page that shows isn't even our diecast page. It's our homepage.
In light of Jim Boykin's article (which I had trouble understanding in all honesty), what exactly do I need to do to get this diecast page ranked higher? I have internal links all over my site pointing to it, but none that seem to pass any PR. I need some intermediate advice on this please!
Edited by Jill, 06 September 2010 - 11:38 AM.