I want to start a marketing campaign for my new business.
I am looking into email marketing as one of my options.
Is it worth it at all?
You know of any good one to go with?
I don't have any experience in this subject. I have found a lot of sites on the net who want to do it for me. Where does email marketing cross the line and become spam? They all say they don't do spaming.Should I believe them?Who is going to be liable?I or them?
A well run email marketing campaign can be one of the best methods to get your message across. However, do not be fooled it is not easy, and with the new regulations it is going to get tougher.
Some questions you need to ask yourself are-What is the purpose of the campaign? Is it to sell, to inform ? What is my market? How frequently will the mailings go out? Should it be HTML or plain text? Where do I get my list? What type of campaign will it be? What will be the frequency? Will it be a mass campaign ar an individual campaign? Thaes are just some of the questions you need to address.
You can always farm the project, but be very careful. If you can do the bulk of the work yourself, it can be a great benefit. Like any marketing vehicle, it will be time consuming, and not a one shot affair.
As far as legalities, IMHO you would be responsible. It is spam if you send to any one who has not opted in or requested to receive your material. There are email lists one can buy, but the majority are junk lists, there are also lead lists on can buy. Some of these are not too bad, but a good lead list is expensive. Depending on the list's age. it may cost double digits for individual leads. So,you see it depends on the market.
If you think you can do the majority of the presentation work and list gathering, there are many companies who can manage it for you. For the most part I have used http://www.constantcontact.com
. They have a good reporting system and If you do not want to design your format they do have templates.
With anymass email campaign, if you can get an open rate of 60+% and a click thru rate of 20+% then consider it done well.
Best of luck with it.