18 replies to this topic

[amabaie]

Well, first of all, let me say that there is not actually such thing as a "press release" (except recently in Gaza, but that was BBC, so it wasn't even "press" it was broadcast). In a free country, the press (and broadcast) does not need to be released. The news does, which is why the proper term is "news release".

The problem with many of the "press release" websites is that what they expect are corporate announcements, not news releases. I even had a news release refused at one of the big sites not long ago because it contained news (a few topline facts from a survey, with information on how to get the whole report) rather than a corporate announcement.

OK, I'm through venting.

As far as articles are concerned, the worse thing that can happen is that the duplicate content filter will smoke some of them from the SERPs, but that's only if you automate the submissions. Automation leads to:

identical headings
identical title tags
identical file names
etc.

If you hand submit, the articles won't be the same on every site, will they? Unless of course you manually replicate automation.

[Martin C]

the duplicate content filter will smoke some of them from the SERPs, but that's only if you automate the submissions.

I just don't see why everyone wants the same article listed more than once, it really doesn't benefit the quality of the search results having duplicate, or near duplicate, articles.

[dragonlady7]

That was my thought-- that having the same article come up over and over again wouldn't make us look like an authority so much as it'd make us look like search engine spammers.

I understand trying to get strategically-placed articles and releases published. That's my goal, in fact. I want to have a few articles, tailored to the sites that publish them, distributed to relevant sites and picked up by interested readers. I want my company's product to appear as the solution when people search for information about their problems. I want our name all over the Internet when people are looking at our relevant keywords. I want people to directly find the articles while reading related publications.

I just don't know how to tell which sites will help me accomplish that.

[Michael Martinez]

... want to have a few articles, tailored to the sites that publish them, distributed to relevant sites and picked up by interested readers. I want my company's product to appear as the solution when people search for information about their problems. I want our name all over the Internet when people are looking at our relevant keywords. I want people to directly find the articles while reading related publications.

I just don't know how to tell which sites will help me accomplish that.

All of them and none of them. You want legitimate referrals. They don't have to be endorsements. You just want as many sites as possible to tell their visitors about your company. There are more ways to get content about your company onto other sites than just free articles and press releases. It depends on what your company is ready to do and your imagination.