It's official, keyword in domain name does not work - Period!!!!!
I have tested this with no other SEO , I put exact match and normal match for the domain name (exluding sub domain WWW & TLD , obviously) and my site DOES NOT SHOW!!!!!
if I qualify this with the TLD (.co.uk) the site shows, (one assumes Googles works out your looking for a domain and so applies differnt search criteria! and so different result)
I should note that the google exact phrase match doesn't work properly or ignores hyphens, so I couldn't 100% be sure on this test, as the domain I used is hyphenated and the exact match brought many results with the phrase I used un-hyphenated.
But maybe that adds weight to the domain name does not count! as exact match with hyphen didn't bring my site up and instead matched the phrase without the hyphen concidering them as more targeted results, or as i said exact match doesn't work.
For me this is conclusive evidence that buying a domain purely based on a keyword is a fruitless task and you'd be better of thinking of something catchy or rememberable than worrying about keywords, if your domain name happens to contain your keyword, then it won't hurt and may give a miniscule boost, if other SEO practices have been applied to the page for the same keyword.
You may just find all it does is 'highlight' the keyword in the domain when displaying result, but doesn't use it when running the search/index algo, so it's purely a visual thing when displaying results.
So there you have it, conclusive proof via scientific testing, keyword in domain means nothing , it's the other SEO that counts!!!!!
P.S.
Avoid Ice Cream
Edited by 1dmf, 09 July 2007 - 08:33 AM.