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Supplemental Index Question
Posted 19 June 2007 - 04:41 PM
Here's the problem - getting our small staff to write original copy for 10,000 products isn't going to happen. They copy and paste the product descriptions from the manufacturers (just like many other web based retailers). I tell them to write original copy, but they just won't.
My question - is my site in the supplemental index more often because the product description copy is similar to other ecommerce sites' copy? Or is it in supplemental index because the dynamic pages look too similar to Google in code design, and a lack of strong SEO recognized tags (h1, alt)?
Posted 19 June 2007 - 04:54 PM
However, there are reasons other than getting out of supplemental to make the changes you're talking about. If your content is the same as all the other sites selling the same items, then why would a search engine send people to your site instead of the other ones? Unless your site has so much authority that all the others out there are going to be ignored, yours will be ignored. You need unique content to show up in the SERPs, even if the pages that come up on the SERP are listed as supplemental.
Posted 19 June 2007 - 05:46 PM
If your people don't want to write copy, that's fine, but yeah, those duplicate pages will probably remain in supplemental results. It's not a penalty or anything though, so don't worry about it until you have the time and resources to create something unique.
Posted 20 June 2007 - 07:35 AM
When Vanessa says backlinks, she's only talking about other sites linking to me, right? She doesn't necessarily mean links from my homepage to a specific product page right? This is always difficult for me, because a company that has 10,000 products that are as generic as an Amazon.com doesn't usually have links to any product in general. I don't think I've ever seen a link from a site to a (for example) pogo stick on amazon.com. I'm sure nobody is linking to any of my pages but our homepage.
Posted 20 June 2007 - 07:41 AM
Posted 20 June 2007 - 10:38 AM
Posted 20 June 2007 - 12:51 PM
Googlers such as Matt Cutts, Adam Lasnik, and (now former Googler) Vanessa Fox have all stated multiple times that the determining factor is how much (internal, not Toolbar) PageRank a page has accunulated. So Vanessa's backlinks reference is really more applicable to links from other sites, and less applicable to your internal links, but it still applies to all links.
You get PageRank from other people (and initially from Google).
You distribute PageRank throughout your site with your internal links. Internal linkage is extremely important and I have seen a number of sites that were able to improve their Web Index to Supplemental Index ratios by improving their internal linkage.
That is not a cure-all solution. It's just that some people really do have a lot of good inbound links but they don't help the PageRank flow through their site very well.
If all your pages are in the Supplemental Index, then most likely none of your backlinks are passing value.
Posted 21 June 2007 - 02:51 AM
OR all of your links are un-spiderable and Google has picked the pages up from your sitemap, they can't get PR transferred through the unfriendly links, so they are placed in the SI. I have seen this happen a few times with AJAX sites.
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