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One Way Vs Reciprocal Linking
Posted 04 June 2007 - 11:46 AM
Lots of very useful information on this site. We have been very fortunate to have such a resource for our SEO work. Thanks!
I wanted to get your thoughts on the value of one way links as compared to reciprocal links. Would a SE favor a one way link, which may indicate that the site's content alone is worthy of a link, or would it view a reciprocal link in the same light? I've given a look at the current articles and posts, but couldn't find mention on this topic. If I missed it, perhaps someone could point me in that direction!
Posted 04 June 2007 - 01:46 PM
As a guide, if a link makes sense for non-SEO purposes, it probably makes sense, and therefore has value, to the SE. However, some reciprocal linking makes more sense than some one way links - so it's not as simple as saying one is better than the other.
Posted 04 June 2007 - 06:34 PM
It's more that if ALL the links pointing a site were each reciprocated, it would be very telling. Basically it would say that the site in question wasn't good enough to simply get votes for it on it's own, without providing something in return.
However, some reciprocal links pointing to a page/site that has lots of real votes to the site would probably be counted just fine.
Think about what search engines want and why they are valuing links in the first place.
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