[quote name='Jill' date='May 31 2007, 09:02 PM' post='251163']
Thought some of you might be interested in my article, You Can't Fake [url=http://searchengineland.com/070531-115312.php]Real[i][/i] Content[/url]
which was partially inspired by this thread
What say you?
[People aren't looking for articles on how to laminate. They're looking for a machine that will get the job done at a price they can afford. Thankfully, the pages currently showing up in the top results at Google for laminating machines are actual product pages and not some crazy fake "content" articles written for SEO purposes only.]
Hi Jill, this is my first post. I find your emails very informative. Here are my thoughts. Sorry if i am long winded!
1. If I were looking to do laminate something I would first look at the process (how to), research the “machine” and look for the best price (depending on the price, services as well). If a client sold those machines I would ask how valuable would it be to be found at the beginning of the buying cycle building trust not just on the back end?
2. I believe that if someone has a business that their livelihood depends upon they need to become “experts”. I rarely do business with non-experts (except when buying Girl Scout cookies, I am the expert). This should be on a case by case basis.
3. I totally agree with not throwing up articles for articles sake or for the search engines. I use to work for a large company that did that very thing and raised the “SEO Expert” right up there with lawyers and used car salesmen (no offence to either professions).
4. My pholosiphy on “good content” for articles or web pages:
Quality content is over delivering information, answers and solutions that your target audience is looking for. Only then will they begin to trust you they may even accept recommendations about products and services that may further their quest.