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Does A Site Re-design Spell Trouble For Rankings?
Posted 30 May 2007 - 10:21 AM
things we plan NOT to do in the redesign:
- change the URL
- change the site structure
- change page names
- change content
- change navigation links (anchors)
things we plan to change in the redesign:
- update images
- update CSS values
- change page structure ie, html page layouts
one other thing to note is that we use an e-commerce template system, so 1 small change on the product page template would see the change across 2500 pages etc.
after knowing these factors, would i be wise in leaving things alone?
and with the template system, you can appreciate that it is difficult to do a gradual site redesign. many thanks for all your help and i look forward to your replies.
Posted 30 May 2007 - 03:26 PM
This is the time to really look at your site architecture. Most likely (if your site is like most of them) you should be making it better for SEO purposes.
Posted 31 May 2007 - 02:47 AM
Be sure to use the h1 tag in your css styles, as this adds some weight to your keywords.
Also use the alt tags for images!
Posted 31 May 2007 - 03:19 AM
these changes are purely to improve the look and feel of the site and to make things easier for the user.
thanks for your comments.
Posted 31 May 2007 - 03:29 AM
Posted 31 May 2007 - 06:40 PM
You sure about that?
Posted 01 June 2007 - 03:03 AM
They say H1 tags are important as Keywords.
Posted 01 June 2007 - 03:52 AM
Posted 01 June 2007 - 09:23 PM
Who are they?
Posted 01 June 2007 - 11:06 PM
You should expect significant fluctuations (declines and rebounds) in positioning during that first 60 days after the re-release, no matter how thoughtful you are in the design and construction.
Why, I ask, other than more careful attention to site construction and refining the optimization tactics on the site should we see such big improvements. My theory is this: the big SE's want to deliver their search customers to current, informative sites...rather than sites left to grow old and stale. Redesigning the site, while at the same time enhancing content and introducing subtle changes in architecture (grouping topical pages more cloely, etc.), demonstrates your commitment to your subject matter and your site. Just a theory, but it makes the most sense to me.
Posted 01 June 2007 - 11:25 PM
If its starting to feel old and tired to you it might be to your customers as well. A drop in rankings might follow, but if you get more business from your current customers it might pay off in the long run.
Posted 02 June 2007 - 08:15 AM
When I start a site I try to have a pretty good idea of who my ideal visitors-turned-customers are. But in my experience you never get it exactly right the first time around.
Thus after a site has been up and running for awhile you'll have an even better idea of who the target market encapsulates, what they're looking for in the way of benefits, overall design, etc, etc, as well as what it'll take to persuade them to take whatever action you're shooting for. Even if you don't specifically test for these things (the best possible approach IMO) you're still going to pick up on some of these things based solely upon the questions people ask and the feedback you receive.
Whether you realize you're doing it or not it's 100% natural that you're intuitively going to include some of the stuff people have mentioned in your redesign, which should at least help conversions. You'll likely be targeting your keywords better during the redesign too since you have a better understanding of what people are searching/looking for. So you end up getting more/better qualified traffic.
I try really hard to hit it as close to right from the beginning, but I can safely admit I've never gotten it 100% right from the get go. Which is why as a general rule I now build some Redesign time into the old schedule for every new site I release, even though I know I'm going to be making some improvements as things go along.
FWIW, my redesign schedule usually kicks in sometime in the 18-24 month range from when a site was first released. I've found this to work pretty well because by the time 18 months have passed I've gotten enough feedback to have a better idea what people are looking for, but can still make the best advantage of the time frame most sites seem to start coming into their own. That's just timing that works for me though. There's no magic in the numbers.
Posted 04 June 2007 - 02:17 AM
Was this coincidence? Or is the H1 tags important?
Posted 04 June 2007 - 06:29 AM
Was this coincidence? Or is the H1 tags important?
Maybe, Maybe not.
Was it existing text you put into header elements?
Was it additional text in header elements?
Were the phrases that ranking improved for in the header elements?
Did they drop down again when you removed the headers?
and the crunch question;
Did the conversions improve significantly??
Changing existing text to headers can have;
No effect at all.
A positive effect.
A negative effect.
and these different effects can happen to pages within the same site (been there, done that )
Posted 04 June 2007 - 08:03 AM
A website re-design from time to time is almost inevitable, but it needs to be done with the same considerations that should have been in place when the last re-design was done. Done properly a re-design should offer you the opportunity to improve your rankings and make it better for those people that visit your website no matter how they have arrived.
It's all about form and function.
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