6 replies to this topic

[Scottie]

Jensense has a post about the number of MFA and arbitrage sites getting AdSense account disabling emails.

It's been too long in coming.

[qwerty]

I hope it's true, but the fact that G makes millions off of these sites makes me wonder if it could ever happen.

[jehochman]

G makes millions off of these sites

But they lose millions because advertisers lower their content network bids to compensate for click crap. This is the right business decision.

[projectphp]

I think the right move is to segregate the sites. Having to bid on ALL content sites or manually remove some places too much of the burden on the advertisers. Google should step up and do SOME of that work for us, by providing levels to aim at: Tier one (NY Times), Tier two (trusted sites that Google editorial approves) and The Muck (Everything else). That way advertisers could target the traffic that works, and bid accordingly.

[SmellieNellie]

Google should step up and do SOME of that work for us, by providing levels to aim at: Tier one (NY Times), Tier two (trusted sites that Google editorial approves) and The Muck (Everything else).

I would agree with this wholeheartedly projectphp - I will either turn off content network all together because of the quality of the clicks, or certainly put them down to the lowest possble $ per click.

But as you say, there are some good content network sites out there and you would think this would be easy enough for Google to do with the whole TrustRank issue.

[rolf]

Whatever the rights and wrongs of the situation, I think it's refreshing to see a company thinking long term and not just about this year's bottom line.

[smc_online]

there are some good content network sites out there

That's why I always recommend other non-Google PPC networks. They offer that which Google lacks. I guess its my way of spreading my "eggs" around and not putting them all in the Google basket.