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Do Women View The Web Different Than Men?
Posted 23 May 2007 - 01:54 PM
and actually, I went to all the female ones you mentioned, then got to exxon, and seriously said aloud "blah."
Posted 23 May 2007 - 03:20 PM
That's fantastic information Randy! Thank you! And Torka too!
Posted 23 May 2007 - 05:02 PM
Now, I also understand why so many sites related in some way to SEO, web design, etc. are just so bland and boring (IMO). They're made by men who want only a few boring colors, straight lines, formal text, old stale images of "old, stale men" in suits and ties (Sorry guys).
Ah, I'm glad I learned about this. Now I won't think "stale and boring" when I see those types of sites. Instead, I'll think - Made by a man!
P.S. I'm not bashing men, I love 'em. It's just interesting to see how they think.
Posted 23 May 2007 - 09:19 PM
Well, I wouldn't normally be classified as people who know me as and stale, old man ... but I am happy(?) to report that most of my sites used to have a decidedly male orientation to their design, layout and copy. We're just wired differently.
Anyway, my opinions and the things I think I've learned have always been both free and freely given. If ya'll start testing for gender differences and begin seeing results I wanna hear about 'em though! I'm 100% positive I've just begun to scratch the surface, being a stale old man and all. (Seriously, no offense taken. I totally agree with you after seeing the light redsonia.)
The Lightbulb moment when I sort of started to figure it out is actually a funny story. Remind me to blog about it some day once I find a few more spare moments.
Posted 23 May 2007 - 10:35 PM
Now when I see a "male oriented layout" I won't think - "Gee, not a creative bone in the body". I'll just realize that it is a typical male oriented layout.
And I don't necessarily think that "female" oriented layouts are great. Personally I tend to puke when I see the real pink Froo-Froo layouts. Ugh! Give me a break! I personally like the ones that are somewhere in between.
Now that I've probably offended everybody, I better get out of here.
P.S. I definitely want to hear about your lightbulb moment.
Posted 24 May 2007 - 01:19 AM
Or can you mix and match to make a site attractive to both sexes.
I tend to vibrant varied colours and lots of space and visuals.
This is fascinating as our hiring clients are usually female to start but usually in consultation later with either a male boss or spouse.
The early part of the process is "female" but the close is 50% male.
At 265lbs and 6'3" I am decidedly male.
Posted 24 May 2007 - 08:47 AM
Couple of things I'll add are:
Women use the Internet to save time, simplify their lives and gather information to make better decisions. They look for the experience. They want to browse, chat with customer service people (via online chat), ask questions, have an exchange and feel welcomed.
Men use the Internet for several reasons including shopping, but also gaming. When men do shop via the Internet, they tend to give the sites more attention than they would the products in a physical store. Men like to read technical information (online or off) and rarely use online chat features. My guess… and it’s just a guess… is that these “Lone Wolf” shoppers like the Internet because they can shop and gather information as much as their hearts’ desire without any salespeople approaching them!
Posted 24 May 2007 - 09:52 AM
Or can you mix and match to make a site attractive to both sexes.
The answer is a solid Yes Stephen. You can certainly include elements that will entice one gender to action without losing or frustrating the other gender. In fact, most sites out there have some of each. Quite possibly for exactly the reason you mentioned, where both sexes are respresented during the development process.
As a male designer who always has at least one female involved in the process what I do now is simply make sure I'm more aware that what I think looks great may be completely different from reality. For new sites or redesigns where I know or suspect a majority of users are going to be female I basically check my maleness at the door and rely almost entirely on feedback from the women who are either involved in development or are part of my little focus group that I involve from the very beginning.
If the users are going to be half and half I let a bit more of my male thinking creep into the design characteristics. If the majority of users are going to be male I listen to women involved, but place more weight on what I think and what the men in my testing group have to say.
During the design phase especially it's a matter of simply being more aware from the very beginning. Then I tweak/improve things via conversion testing once everything is up and running.
Posted 24 May 2007 - 09:56 AM
My husband is very typical in this manner. He told me that, up until he married me, he never returned the first item. I just find that hilarious! I, on the other hand...
Posted 24 May 2007 - 10:30 AM
IMHO it sort of falls into the womens need for near future and far future benefits, which they will expect to be part of whatever they buy. If you don't deliver on this promise --even if you don't specifically make the promise in writing-- women will be far more likely to dispute the sale and/or ask for a refund. Weeks or even months after the fact.
Guys pretty much only care about Now. If they haven't asked for a refund in the first 24-48 hours chances are they won't.
Posted 24 May 2007 - 10:39 AM
Posted 24 May 2007 - 05:08 PM
Posted 24 May 2007 - 07:55 PM
For example, if you were selling a weight loss product, your message to women would be very different from your message to men. In other words, some of those general differences cited are gonna likely change depending on the product being marketed.
Some other niche examples: self-defense, golf, gardening, crafts, you get the idea.
In those cases you'll find that the niche is going to influence the emotional hot buttons you want to trigger. Even if the underlying problem you're solving is basically the same (e.g. to lose weight), the way it's worded and how they'll see themselves going about it will differ according to gender.
And not just gender. Age, income, education, they all play a role to various degrees, depending on the niche.
Posted 25 May 2007 - 01:23 PM
All of these are generalizations and will not apply to every group of men or woment (or old people or children or whatever) equally. Depending on your specific market and audience you may need to take that into account. As Randy says, you gotta test.
--Torka (a female who has returned fewer than five items ever in her entire life and hates frou-frou "girly" web designs )
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