8 replies to this topic

[sleidia]

Hi guys

Imagine that your website ( business line : webdesign ) has all the following charasteristics :

1. Ranks 3rd within 1.900.000 results with "find a webmaster" as keywords
2. Gets only 100 visitors a day
3. Has 90% of its visitors coming from bookmarks / direct address
4. Gets a quote request via the contact form once a week.

What would you do to change this awful situation?
I don't know what else I could do.

Thanks a lot for your advice

[Jill]

I don't really understand the question.

What exactly is the awful situation again?

[sleidia]

I don't really understand the question.

What exactly is the awful situation again?

Hi Jill

Do you think it's normal that a website that ranks 3rd on 1.900.000 results gets only 100 visitors per day, 90% coming only from bookmarks?

Personally, I don't find it normal ... or I miss something?

[torka]

Doesn't matter how many results there are. What matters is how many searches there are for that phrase. There are 1,180,000,000 pages that show up as results for a search on the phrase click here, but I wouldn't expect many of them to get traffic from that phrase. Not too many people go out and search for the phrase "click here."

Besides, when you really look at how many pages are actively optimized for "find a webmaster," it's less than 50. Any page can potentially rank for any phrase that appears anywhere on that page (or even if the individual words appear separately on the page) or if the words or phrase appear in links pointing to that page. Your actual competition is the pages that are actively optimizing for the phrase, though. And with that few pages being optimized, I would suspect that is a very low-traffic phrase to start with.

What kind of keyword research have you done to insure you're optimizing for phrases that actually get targeted traffic?

And what other phrases do you rank well for? There are very few, if any, websites out there than can (or should) rely on a single phrase as their source of traffic.

--Torka

[Jill]

Do you think it's normal that a website that ranks 3rd on 1.900.000 results

Sure, if no one is using that phrase in the search engines it doesn't matter where you rank for it.

[ScottSalwolke]

Do you think it's normal that a website that ranks 3rd on 1.900.000 results gets only 100 visitors per day, 90% coming only from bookmarks?

Personally, I don't find it normal ... or I miss something?
[/quote]

Have you looked at the top 10 listing? Maybe part of the problem is the snippet being used. It might not be very enticing for prospects, while those below you might have better descriptions.

[Jill]

Look, I hate to break it to you, but according to KeywordDiscovery there's only been 8 searches in ONE WHOLE YEAR for find a webmaster. I think that pretty much explains your problem, no?

[sleidia]

Thank you all for your replies

I have really enough of this guess-game, though.
The internet isn't funny anymore for me. Too much effort for so few rewards.
Well, I bet my mood will be better tomorrow

[noel_x99]

Have you looked at your stats to see what keyword phrases the 100 visitors a day are coming from? It's probably not from "find a webmaster" if there are only a few searches a year on that phrase - you aren't getting 100 visitors a day from it.

I could probably get a #1 rank really high for a phrase like "magenta people eater". And there are 83,000 search results for it. I might even get few visits a day from that page (from content on that page). But I doubt many people are searching for a magenta people eater and I don't think I'd get much business from it.

You have to have some thought and research into words and phrases people are searching for. Write content to appeal to those people and get them to take action.

It can be fun, but it's really work. It's no easier than running a brick and mortar business.