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Is Blog A Magic Money-making Tool?
Posted 22 April 2007 - 08:17 AM
My name is Irene. I am very glad to be a member here. I have been checked out the other posts and the advice which seems very sounds and friendly.
My friends are talking about blogs these days as the magic money-making tool, and I was told that an active blogger can create rich keyword. Is that true? How a blog benefits e-marketing?
Anyway, I am starting to learn how to blog, slowly learning. It seems like a little complicated.
Posted 22 April 2007 - 09:13 AM
A blog is simply a tool that makes creating some types of sites easier. Nothing more, nothing less.
Thus blogs in and of themsevles have no more or no less ability to be money making sites. At the end of the day it comes down to providing something people want and having a marketing/business plan to take advantage of this fact. What you use to create the site is a non-issue.
Posted 22 April 2007 - 10:52 AM
As far as I know, there are a couple of ways to make money via blog.
1. Selling advertisement space on your blog
2. Enroll in advertising revenue sharing program like Google Adsense
3. Accept payment to review specific products
4. Review products and act as affiliate for that particular products.
However all of these require you have a blog with decent traffic. The most obvious advantage of blog compared to other static website is since you are blogging, your site content change/get updated regularly. Search Engine like Google/Yahoo like website with fresh content updated frequently and hence most of the time those website stand high in the Google SERP.
I hope I have helped you a little bit with my explanation
Posted 22 April 2007 - 05:38 PM
umm... that's a bit of a fallacy Rob. For ranking purposes the search engines like fresh content no more or no less than they do content that has been static for months or even years.
Constantly fresh content can cause the spiders to visit more often, but this has nothing whatsoever to do with rankings.
Also, be aware with #3 that the FTC released an advisory guideline a few months ago stating that bloggers need to fully divulge if they have received any compensation to review a product or service. Include if they simply got the product or service sent to them at no cost to review. The same will go with #1 in many cases.
So if you're in the US you'll need to label your editorial advertisements as such in a way that is crystal clear to all users.
Posted 22 April 2007 - 07:22 PM
Do you have a link with more info on that, Randy?
Posted 22 April 2007 - 08:46 PM
Hmm .. is it ?? Could you help to elaborate more ? I've always thought so as I can see more and more Blog result sitting high SERP...
Posted 22 April 2007 - 09:03 PM
A shorter, much easier to read synopsis is available from Mike Young (an attorney) over on the CopywritersBlog, which is where I first saw it late last year.
The original petitioner was Consumer Alert. Their position can be seen here, though I can tell you that they wanted the FTC to take a much stronger stance.
Because of the way the staff opinion was written they've ended up painting with a pretty broad brush. They don't specifically attempt to single out bloggers or any one type of word of mouth advertising. Which means the "need for disclosure" could apply to product review sites, affiliate sites and a host of other online and offline media.
Personally, I rather doubt the FTC is going to start crashing into everybody's office to enforce anything if the deception isn't clear and very large scale. It wouldn't be worth their money to go after every small fry blogger.
But that's also where it gets a little tricky, because normally the Attorney General in any state has historically been more than happy to make use of FTC rules and regulations to make a name for him/herself. Meaning if you have an AG who has aspirations to become Gov. or seeking some other higher political office you have to be aware that it would be pretty easy for them to locate and round up 20-50 bloggers in their state who may be stepping over the FTC's line in the sand. You can bet such an action would make headlines across any state.
Posted 22 April 2007 - 09:28 PM
and an oldie but goodie
FWIW, one of the main reasons you see well maintained blogs ranking is that they tend to attract a wide range of links, many of them deep links to more than just the home page. Diversity in links is a very good thing, especially these days. Even if all of them aren't from PR8 sites.
Posted 23 April 2007 - 02:25 AM
Although I don't necessarily disagree with their sentiment I think that the nature of blogs where the website and/or blogger is outside the US, let alone the state, and the volume of blogs, it makes this all wishful thinking on behalf of the FTC.
In answer to the threads initial question - Is Blog a Magic Money-making /tool? - No.
Posted 23 April 2007 - 11:57 AM
One of my friend said, especially in the area of technology developments, blogs become the leading source of breaking news. Base on blogs' online popularity, I think markters now are insterested in blogs as a source of consumer word-of-mouth.
so, can I say Blogs got potential being a money-making tool?
Posted 23 April 2007 - 03:22 PM
You can say anything you like. It won't make it a fact.
It's fairly simple, blogs are no different to any other collection of pages on the internet
some blogs are going to be able to make money while others languish in the doldrums
it's NOTHING to do with it being termed as a "blog" or not, it's down to the owners determination and dedication. just like every other site out there
Posted 23 April 2007 - 07:07 PM
Posted 23 April 2007 - 08:06 PM
If people paid to read it or post comments, I guess it could make money but I haven't run across any of those.
A blog can spread news, raise awareness, create a community, deliver support details, etc., things that may support money-making opportunities such as advertising or sales of a certain product but no, putting up a blog, even a blog that becomes popular is not in itself any sort of a money-making opportunity. Definitely not a magic one.
Posted 23 April 2007 - 10:11 PM
There are opportunities that come from these differences and these opportunities can be money making opportunities if thatís one of the goals. It doesnít have to be in an obvious direct way such as putting ads on the blog or getting paid for reviews. It can be in indirect ways that comes with relationship building, credibility, networking, reputation management etc.
Blogs donít magically make money just because theyíre blogs but theyíre more than just another tool in my opinion.
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