Are you a Google Analytics enthusiast?
More SEO Content
Local Listings Impact To National Visibility
Posted 12 April 2007 - 01:14 PM
Consider an online product reseller, in business for many years in the U.S., page 1 or 2 rankings for a large number of product keywords. They now have opened a product showroom next to their warehouse to sell their products directly to local customers, in addition to their current internet business. The decision to expand business has nothing to do with SEO, just natural expansion.
Should they go after regional/local directory listings and gain visibility in local searches -or- will this negatively impact their solid rankings for non-geographic searches in the major search networks?
Posted 12 April 2007 - 01:35 PM
In all honesty, if their site is already ranking well for the terms globally it should be a piece of cake to get the local version since the local searches are bound to be many times less competitive. In fact, you may find all you need to do is make mention of the new showroom on the site and provide its address on your most important pages.
I've seen this strategy alone work several times in several markets where there were already good global rankings. Even if the Visit Our Showroom at (insert address info) is being dynamically added in the footer of each page with other contact information.
Posted 13 April 2007 - 02:59 AM
Posted 13 April 2007 - 08:19 AM
0 user(s) are reading this topic
0 members, 0 guests, 0 anonymous users