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Creating A New Site Based On One Product?
Posted 13 April 2007 - 07:13 PM
Your marketing should dictate your web strategy, not the other way around.
Posted 13 April 2007 - 08:39 PM
Good question Scottie.
The sort of variable I would find difficult to call and probably woudn't know if I got it rightuntil the decission was made and it was working or not.
Posted 15 April 2007 - 07:25 AM
I can tell you from my experience that I can't rely on 301 as I used to do as something has changed with the 301 passing Pagerank and rankings for keywords.
I've seen 2 examples.
1) A firm for one niche buys another firm from the same niche. They both rank very well (firm 1 has a top 1 for keyword A and firm 2 has a top 3 for keyword B . Keywords A and B are absolute synonyms. Both firms had very old domains, lots of links from authoritative websites, traffic... anything you could as for. Firm A decides to stop the firm B website and redirects it with a 301. Position of keyword B was then passed to firm A website, which in some weeks gets even a top 2. About a month ago rankings for keyword b drop to 42nd. and after a few weeks it goes up to 12. Position for keyword a stays the same (top 1).
2) old site set up in a new domain. New design and more content, but it's about the same things and same keywords. A good number of links some of them from trusted sites. Old site is redirected by a 301 to new site, and sections that ranked well for old site were redirected to its corresponding sections of the new site. However, rankings have dropped dramatically.
I can't tell if this is a general rule or not, but I think that that's something that you should consider if you are thinking in setting up a new site and rely on ranking quickly.
Posted 15 April 2007 - 07:52 AM
1) I don't understand your point at all.
If pages from site A have no (or less) relevance for keyword B why would you expect it to figure highly in the SERPs?
All the drop means is that the redirected pages in site A were analysed and the algo ranked them lower. Redirects and SERPs aren't instant things at all, it takes time for everything to drop into the appropriate places. The pages may rise up the SERPs in a few weeks or they may drop out completely.
2) As it would. Look around the [url=http://www.highrankings.com/forum/index.php?showforum=71]aging delay forum[/url] and the [url=http://www.highrankings.com/forum/index.php?showforum=61]Redirect Forum[/url], you will find plenty of threads/post explaining why this happens.
Posted 15 April 2007 - 09:13 AM
Yes, of course they would. You no longer have the content up there that used to rank highly.
The 301 only passes (eventually) the link popularity. It doesn't pass on the old content to the new page.
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