Try the following test if you have the Google Toolbar and have the highlighting button visible.
Do a basic Google search for any keyword phrase that is interesting to you. In the SERP you will find certain words are shown BOLD. These are presumably the words that were considered in the search. Now click on the Highlighting Button. This will highlight only the words you searched for. Some of the words in BOLD will not be highlighted. These are examples of what Google now includes under its definition of stemming.
Usually you will find that the plural is not made BOLD when you search for the singular. However do the above test on the words - search engine optimisation. In this case, engines is shown in BOLD so it presumably was included in the search. The word optimization is shown in BOLD and so again was included in the search.
However Google still has some work to do on this. A basic search for aluminium does not include a single reference to aluminum. That is even though it suggests the appropriate category in the Google Directory is:
Category: Business > Industries > ... > Materials > Metals > Aluminum
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An Interesting Google Toolbar Effect
Started by
bwelford
, Jan 08 2004 11:23 AM
3 replies to this topic
#1
bwelford
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Posted 08 January 2004 - 11:23 AM
#2
Scottie
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Psycho Mom
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Posted 08 January 2004 - 11:29 AM
Very interesting Barry. Going off to play with that now.
#3
gstark
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Posted 08 January 2004 - 04:02 PM
I searched on aluminum and got decent results (except for number 2 - Aluminum Foil Deflector Beanie - An Effective, Low-Cost Solution To Combating Mind-Control LOL!A basic search for aluminium does not include a single reference to aluminum.
Alcoa, AlCan, Kaiser... These are certainly big players.
Searching on Googles own example 'pet lemur dietary needs' shows the effect you describe on all four words on the first page.
It doesn't happen on competive keyphrases though, does it?
#4
bwelford
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Posted 08 January 2004 - 04:44 PM
Well yes, it seems to. I am completely confused as to what the current rules are.It doesn't happen on competive keyphrases though, does it?
In another forum, I remember there was a concern by someone with a website on Friesian Horses as to how this could be best optimized. In this case, the SERP for a search for Friesian horses seems to show that both horse and horses are considered in the search. In other words, both are in BOLD text. However the Google Toolbar highlights only the horses in the page.
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