May I know if there is an importance given for the "age of a website" that is considered by the Search Engines to rank the sites on SERPs, apart from quality and relevency to the intent and other such factors?
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Age Of A Website Matter For Ses
Started by
Lakshmi Narsimhan
, Mar 19 2007 04:41 AM
29 replies to this topic
#2
chrishirst
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Posted 19 March 2007 - 04:52 AM
No
only insofar as a site that has been around longer should have collected more natural links.
SEs can only determine the age of a page (which is what SEs rank not sites) from the date they first found a link to it.
only insofar as a site that has been around longer should have collected more natural links.
SEs can only determine the age of a page (which is what SEs rank not sites) from the date they first found a link to it.
#3
Jill
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Posted 19 March 2007 - 09:26 AM
I'm not sure I agree with Chris on this one. I could be wrong, but age of site/domain (once they know about it) does seem to have some effect. It certainly could be just due to links and age of the links, but I wouldn't be surprised if age in and of itself also plays a small role.
#4
ABK
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Posted 19 March 2007 - 11:43 AM
Does this "aging factor" have something to do with the "Google sandbox"?
#5
Scottie
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Posted 19 March 2007 - 12:21 PM
I have always believed that age is a factor in the algos and it's become even more important. Years ago, I tried to figure out why certain sites in areas I worked in were ranking well... they had no links, pitiful copy. But they'd been around since 1999.
I do think age is a factor in the trust assigned to a site, and I think it's at a domain level, not a page level. But that's purely anecdotal and inferred from things I've seen; doesn't make it a fact.
It makes sense to include it- you can't fake age. (Some people try by buying old domains, but from what I can tell, once they hit the "expired" list, it's too late and the "aging" is reset.)
I do think age is a factor in the trust assigned to a site, and I think it's at a domain level, not a page level. But that's purely anecdotal and inferred from things I've seen; doesn't make it a fact.
It makes sense to include it- you can't fake age. (Some people try by buying old domains, but from what I can tell, once they hit the "expired" list, it's too late and the "aging" is reset.)
#6
Randy
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Posted 19 March 2007 - 12:37 PM
There's no way I can think of to prove or disprove whether it's the age of the site or the age of the links since the two are ultimately linked. As an example a site could have been Live for years, but the SEs aren't going to sit up and take notice of it til they start seeing links pointing towards it. Sure they can see in the Whois information that it may have been registered months or years ago, but does or should it really count if nothing was on the site for all of that time?
Now if you're looking for opinions, mine is that both the age of the site --defined as when the engines first noticed it in my book-- and the age of links do matter on the trust scale. So a site that has been consistently active for x number of years probably has an advantage. And a link that has been in place for x number of years is more trusted.
It's all conjecture though, based upon how I would look at minutae if I were running a place like Google.
Now if you're looking for opinions, mine is that both the age of the site --defined as when the engines first noticed it in my book-- and the age of links do matter on the trust scale. So a site that has been consistently active for x number of years probably has an advantage. And a link that has been in place for x number of years is more trusted.
It's all conjecture though, based upon how I would look at minutae if I were running a place like Google.
#7
ninjashoes
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Posted 19 March 2007 - 04:17 PM
Age seems like a pretty good method of determining a sites value. I see no reason why a search engine wouldnt take such things into accountif it is truly trying to become "relevent"
#8
Rajesh
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Posted 20 March 2007 - 05:14 AM
But i can Yes its matter
In my experience older site can get rank easily compare to new site. Atleast they are not effected by sandbox. Just tuned the web page and get ranked.
In my experience older site can get rank easily compare to new site. Atleast they are not effected by sandbox. Just tuned the web page and get ranked.
#9
raviahuja
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Posted 20 March 2007 - 09:31 AM
Yes the age factor has a effect on the SERPs . The new site may gather sam no of links as the competitior`s site but if the competitior`s site older in age than the new site with as many quality links as old site still the old site would rank higher since the age factors is considered as the factor in the rankings
#10
ABK
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Posted 20 March 2007 - 10:54 AM
This "sandbox effect" means that a new website is "stored" apart for a while (I found different versions ranging from 30days up to one year) before a ranking can commence.
As far as I know if your website is indexed in Google doesn't mean that it is out of the "sandbox".
Am I right?
As far as I know if your website is indexed in Google doesn't mean that it is out of the "sandbox".
Am I right?
#11
Randy
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Posted 20 March 2007 - 11:11 AM
QUOTE
As far as I know if your website is indexed in Google doesn't mean that it is out of the "sandbox".
Am I right?
Am I right?
Correct ABK.
The aging delay has nothing whatsoever to do with being indexed or not.
#12
Lakshmi Narsimhan
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Posted 21 March 2007 - 01:40 AM
Thanks Scottie and Randy and the rest of the folks (valuable members) there for all your contributions, so the bottom line is that apart from natural links accumulated, engines also consider the age of a website. 
#13
piskie
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Posted 21 March 2007 - 05:51 AM
Yes age is a significant factor. Age being when SE first picked the site up.
However I have found that the degree and duration of this seems prety well proportional to the Competitiveness of the market sector.
Also(I believe) that an old domain (that has not expired) has it's Age Clock reset if the Market Sector is completely changed. For example, an established site selling Books being swithced to sell Shoes would probably have to serve time as a New Site again. It is not quite so cut and dried when the theme is broad or promotes multi product lines.
However I have found that the degree and duration of this seems prety well proportional to the Competitiveness of the market sector.
Also(I believe) that an old domain (that has not expired) has it's Age Clock reset if the Market Sector is completely changed. For example, an established site selling Books being swithced to sell Shoes would probably have to serve time as a New Site again. It is not quite so cut and dried when the theme is broad or promotes multi product lines.
#14
Scottie
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Posted 21 March 2007 - 08:07 AM
QUOTE(piskie @ Mar 21 2007, 05:51 AM) 
Yes age is a significant factor.
It's more significant for new sites than older ones... in that it's going to be tough to get decent rankings for the first 6-9 months.
I don't know how significant it is overall, but I do feel it's an ongoing factor for G in particular.
#15
ABK
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Posted 22 March 2007 - 11:47 AM
OK so age does matter.
But if I buy a domain name and upload just a splash page "We'll be here soon!" and leave it like this for 6months, one year this means that in the end my domain is out of the "sandbox"? After this I can build my website with all the pages and the content and all my IBL's should start counting.
Does SE's make the difference regarding "aging delay" if you have an empty website or a full functional website?
Hope you understand my English
But if I buy a domain name and upload just a splash page "We'll be here soon!" and leave it like this for 6months, one year this means that in the end my domain is out of the "sandbox"? After this I can build my website with all the pages and the content and all my IBL's should start counting.
Does SE's make the difference regarding "aging delay" if you have an empty website or a full functional website?
Hope you understand my English
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