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Any Opinions On My Space
Posted 10 August 2007 - 12:11 AM
That's an excellent question... (S carefully selecting his answer)
In the instances where we use MySpace, (besides some of the popular pre-qualified sales - or conversions), MySpace offers business' the opportunity to connect with customers and potential customers (mentioned earlier by artse or tamar I think) potential customers or prospects that may not have found you using the traditional search engine means.
Branding was also covered (by searchrank) and is very important to your target audience, or as was aptly mentioned, before your competition. If you have something to offer, you can also offer it here (test it here)... another chapter though. I want to know the downside (if any) to ANY business having a space there.
But my number one benefit to both the companies involved (IMO) is the contacts that we have made in and related to that particular Industry. Simply put, with less research (because of the socialness of both sides - add to friends, etc.) we have made more industry contacts and sometimes joint ventures, that I doubt could have happened without the "introduction" so to speak, of MySpace. We are constantly seeking 'friends' in those markets and can expand on our own image and branding with their page and not just the links or the visitors we gain. We have others kinda marketing our business or site, or message. Other "like types".
I'll also add that I believe it is currently better for business to consumer type objectives versus B to B, but even that is changing (IMO).
FYI for noobs - if you cannot do a real website (url, etc.) or have reasons not to, then a free set-up on MySpace for yourself or small business is as easy as it gets... like an ebay type business, no website necessary - you know what I mean? I know some small business that have and are starting out on MySpace - because let's face it - it's in everyone's budget - and you do have a url to use on your traditional print advertising etc.... o.k. mildly but important just the same.
I have found very few reasons not to like MySpace and what it has, and is, helping to bring about - Using this tool to get MORE social (to a degree), instead of the stereotype of computer shut-ins. No, it's not verbal or in-person communication, but it can lead to that.
Posted 10 August 2007 - 01:21 PM
Very vague response. I think you are saying to spend a lot of time making new friends, which is cool, but very time consuming and I'm not sure at all profitable.
I would never send anyone to myspace page, as I have better websites to send them to.
But as a marketing tool, it's free, so I set it up, not sure yet, if it will bring in any real business. would be nice
Posted 10 August 2007 - 04:20 PM
The majority of myspacers may be young, but I personally know at least 10 in the over 35 crowd. I slowly began making "friends" with other women business owners, where these is a growing network. They, too, are building "myspace" pages as an adjunct to their regular websites.
I guess it's like Ebay- why sell on Ebay when you already have a full fledged online store? It's just another way to connect. And it's free.
So my advice is, go for it.
Posted 10 August 2007 - 04:26 PM
Posted 29 August 2007 - 02:07 PM
The answer is yes, sometimes.
I've used MySpace in campaigns successfully. My analytics bear out that I get traffic from MySpace and I know some of these people are engaging in the activities I want them to once they get to the site. Quality traffic... that's the bottom line, right?
MySpace is definitely not all teenagers and even if it was, any marketer who ignores the buying power of that demographic does so only at their own peril.
Robert Scoble became a big Facebook fan back in June and makes a compelling argument in his blog social networking sites should be viewed as just another medium that can be used to communicate with your target audience.
Posted 29 August 2007 - 08:53 PM
tell me I'm wrong
Posted 29 August 2007 - 10:59 PM
tell me I'm wrong
Okay, you're wrong.
You are correct in that the search function is used very little, but you are wrong that it's a closed loop. The very nature of social networks is that they are social - people are connected to other people... usually their friends and/or peers, which means that they're often likeminded in their attitudes and preferences. You connect to one and you connect to more and on and on and on.
As I said in my earlier response, linking in MySpace works sometimes.
If a person trying to do affiliate marketing on MySpace I don't think they're going to be very successful.
What is the big growth field in SEO/SEM right now? Unless my feedburner is deceiving me, it's local search. MySpace allows you to be hyper local in how you target individuals with whom to communicate. In addition to all the demographic considerations you can search by, you can drill down into specific zipcodes. It doesn't get more local than that.
A blog is a tool that CAN be used very successfully as part of an effort to build links, site traffic, and search rankings, right? But just like adding a blog to a web site has no guarantee of success, neither does a MySpace page. A social network strategy is a tool that should be evaulated to see if it makes sense.
Posted 30 August 2007 - 06:09 PM
They do have a search/networking , but no one seems to use it.
I don't have time to be on their doing all the networking one way.
Posted 25 April 2008 - 05:21 AM
I have set up a My Space account and am eager to make the most of the page but have no idea other than adding content of how to get other My Space users interested.
Has anyone got any info on this...?
Posted 25 April 2008 - 08:45 AM
My websites do get daily traffic from both myspace AND myspace.search - it could depend on your product or service... regardless, I DO get links (to my site, not to myspace) and I have been able to generate action from myspace users. By comments, groups, and emails, I have been able to send more visitors to my websites, and successfully sell them.
I have also used it to promote specials to my 'friends' that may not be on my website's emailing list (yet).
It has (as mentioned earlier) also brought me industry contacts, Merchants, and some Joint Venture opportunities.
I have found it to be a younger crowd (younger than me anyway) - They are educated, they have an income (or a computer), or, they have strong ties to parental incomes, they are influenceable and can assist in any viral type topic websites if they latch on to it and spread your word.
I think the social sites are worwhile and necessary depending upon your offering. If it is Artsy, Musical, Alternative, or Electronic at all - there is an audience here.
I like to think my websites are awesome - and I will admit, that my myspace pages suck - their intent is to get them to my really cool website - I am not trying to pre-sell them or anything, I am letting them know I exist in a topic area, AND more importantly - How to find my great information and website. It is a social gateway to my website - to my products, to my services... These individuals share my website (if they like it) and they have the vehicle to share right there in MySpace.
If you couldn't tell, I like the social sites, I think they work well and will get even better, and a savvy marketer should be there with a presence if only to be a traffic director to their real information, their website. (Even though I have seen some really well done MySpace pages that are better than websites I can find on the topic.... ) I just think your hand has to be in here somewhere, and I can say, it is working for me and I am working on better ways to utilize this social (and free, minus your time) avenue.
Posted 25 April 2008 - 12:24 PM
Thus the downside ... for some of us anyway.
Though I do know several 40yo + Musicians & Artists that have used MySpace to their advantage to promote their works, it's not a place I'd choose to spend my limited time, or any time at all for that matter. I've been there, leaves me totally cold ... that's not to say my customers feel that way, but ...
If you're going to have a myspace presence, I'd think it's something you would NEED to actively and regularly participate with, otherwise why bother? You could do yourself as much harm as good. Perhaps I'll change my mind in time, perhaps my market would be well served if I did so, but I'm not a natural networker and I think I'd find maintaining even a simple page a bother with very little return. Can't help but feel there are lots of other marketing opportunities with higher potential I would be better off focusing on.
Posted 25 April 2008 - 03:52 PM
One presenter made a terrific point, that you need to step out of your comfort zone every now and then if you want to grow your business to the next level. Her business didn't really start to take off until she started doing things she wouldn't normally do (directly ask people for what she wanted, walk up and introduce herself to industry leaders at conventions, etc.).
If networking isn't your "thing" (and it's not mine, either, as it happens) try stepping out of your comfort zone and giving it a shot.
Social networking online takes an investment of time and energy, just like networking in the Real World. But if you do it reasonably well and you keep at it, you will see results. I'm hearing some good stuff about the "Answers" section on LinkedIn as being good for driving traffic/business to service providers while helping brand them as experts, for instance.
In any case, the point is to get out there, whether "there" is a real-world meetup or a virtual space. Don't discount social media just because it's "new" or because it seems "frivolous" at first glance. Effective use of social media drives significant targeted traffic to your "traditional" website (a colleague this morning said they get 25% of their traffic from Twitter), builds trust, establishes you as an authority/expert in your field, strengthens existing relationships and forges new ones. Just like building a network in Real Life.
It's not about you and what you like or dislike. It's about your customers, and where they are. There are many ways and places to be active in the social media space. At least some of your customers are probably already there. And if they are, you need to find where they are and make sure you're there, too.
As another of the presenters at the conference said (paraphrasing here), the conversation is going on all around you. You can participate, or you can sit it out. But if you decide to sit it out, you need to know that somebody will be participating, and it will likely be your competitors.
Posted 25 April 2008 - 04:22 PM
And Arlen and others who do not belive they have the time for this type of social marketing... I may not always have the time for that either - but I had to learn it first hand (IMO) and I have to learn how to best use it (IMO), and then I can pass off the socializing -
I was considering getting some more help, a low knowledge, enthusiastic individual... anyway, my point being that I have been considering responsibilities for the position. One of my tasks I am investigating is having that individual handle the interactive "maintenance" of a few social profiles. I believe I have it down to where I can express the attitude a particular site is trying to achieve and have them continue with scheduled tasks (emails, comments, event information, etc.) besides just the online social networking.
I think it is totally possible once your idea and attitude are expressed in a MySpace page to have other individuals (reception, marketing, trainees, webmaster?) take on and convey your messages or products to the growing audience and age groups in this social area -
Yes, it is true I would be giving up being the actual 'voice' of the company's social pages (doing the socializing), but believe the growth comes in the continued socialization of the company... and other individuals closer to the actual demographic could just do a better job for me too.
I would absolutely not be ignoring this area, or believing your customers can't come from here... because that is what you would be saying - and I am telling you that would be (is) a mistake.
Posted 28 May 2008 - 05:23 AM
Unfortunately, corporations would disagree with you. Before MySpace, they were unable to reach this market and now....well you know the rest.
MySpace isn't a solution for everyone. Like other social networks you need to invest time into building your rep in each community, MySpace or not.
Posted 28 May 2008 - 02:57 PM
Personally, I think it's a wasteland full of tasteless advertising and bad design. I wish they'd raise the bar on their advertisers... but I guess it works for them. It just looks trashy to me and you never know what banner ad with half-dressed people is going to show up on a page that is sponsored by your company. I think it's a little risky for some companies.
Before you do anything, you should assess your company's tolerance for the crappy MySpace ads. If that doesn't bother you, try building a network with family, friends and employees and have a reason for the page to exist!
Having a page in and of itself does nothing. You have to create a buzz, like in any other type of marketing. Give people a reason to friend it, a reason to visit it, a reason to link to it.
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