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Paying Bloggers For Links...
Posted 05 March 2007 - 05:40 PM
Hoping for your thoughts and advice - is this a good this:
We're planning to advertise with a network of bloggers, who will write reviews about our website and what they thought of the offerings we have.
This will hopefully bring some sales, but the primary goal is SEO. We would get keywords and a link from high PR sites, and their blog on us would continue to exist long after the initial posting. I know PR isn't the final standard but I don't know a better way to judge our advertisers.
Here's a quote from a blog like that:
there is an <linked!>adolescent treatment center</l> called <company name>. They believe in treatment thru empowerment. They empower youth and their families with the knowledge, skills and support systems required to reclaim their lives and live free of chemical...
Any ideas for me?? Thanks! Ryan
Posted 05 March 2007 - 10:20 PM
The primary goal of anything should never be SEO as it will force you to always make the wrong decisions about your site.
Posted 05 March 2007 - 11:45 PM
Remember, blog posts tend to scroll away and typically aren't well-linked- blogs are a chronological medium and not easy for people (or se's) to simply browse. They emphasize recent and older posts don't get much link love after they've scrolled off the home page.
If these are well-read blogs and relevant to your product, it sounds like a great strategy. An honest endorsement from a credible, popular blogger is a powerful thing.
If these are blogs-for-hire that no one really reads or links to and your "review" is canned copy that's automated to publish on a bunch of orphan blogs... well, you can probably figure out what that will be worth to you.
Posted 06 March 2007 - 03:52 AM
Posted 06 March 2007 - 04:06 AM
Of course, if you can find a specific blog that targets your niche, you can go to the owner and buy advertising directly. This only makes sense if that blogger has enough ad "inventory" to sell that it's worth your time and trouble to do the deal and monitor the ROI to make sure you don't get taken for a ride.
As Randy said, advertisements that masquerade as other things tend to upset people because they view that as something akin to fraud. That's why the FTC has decided to crack down on surreptitious Word of Mouth (WOM) marketing. If you have a great product, the truth is good enough. Advertise and sponsor things.
Posted 06 March 2007 - 05:09 AM
Posted 06 March 2007 - 05:27 AM
Blogging is no different and if a blogger declares an interest then I see no reason why this should not be a legitimate form of marketing, especially if the blogger is prepared to sometimes give a bad review if the product/service deserves it.
I don't think it has any SEO value worth mentioning, but for the right type of service/product it could be very effective in viral marketing terms.
There are a number of companies I see deploying this method to good effect. Two examples, one being a new financial service and the other is a piece of new technology. They are effective in creating a buzz and in the case of the new technology a good way of getting manufactures to think about licensing the technology.
There are some products/services though that don't easily fit into the blogger categories so I don't think it is something that will work for everyone.
Posted 06 March 2007 - 08:38 AM
Posted 06 March 2007 - 09:01 AM
How about making a great product so real live bloggers review it because it's popular and great?
Posted 06 March 2007 - 01:03 PM
But what is wrong making a great product and inviting bloggers to review it?
Posted 06 March 2007 - 01:10 PM
Absolutely nothing, if those bloggers include in their review the reason they're reviewing it, whether it's because they're just fans, they're friends of the owner, the owner asked them for their opinion, the owner paid them for their opinion, the owner offered them a laptop loaded with Vista...
Posted 06 March 2007 - 01:40 PM
Posted 06 March 2007 - 05:55 PM
These bloggers will write, "I saw the site, and the prices are very low! Products look promising based on site content, etc etc" The statements will hold true for every single visitor who clicks through to our site, as it will be based on open information, not post-sale product.
But I'm concerned about your statement, Martin: "I don't think it has any SEO value worth mentioning" Scottie, you also said blogs lose value quickly, and are hard to search after time - but text links die out entirely in one month, and we'd get each one for the same price. These blogs have an avg PR 4. We have virtually 0 text links at the moment so we do need to get started.
Scottie, when I said SEO was the primary goal, I meant: Our primary expectation is sales from higher SEO ranking, not from direct click-throughs. My miscommunication. But ideally our advertising would simultaneously bring in many direct sales AND bring piles of sales from higher SEO rankings as well! Any other ideas on how to find or create double-edged ad venues like that?
Jill, you wrote: "The primary goal of anything should never be SEO as it will force you to always make the wrong decisions about your site." I assume you mean that reducing site quality with crammed keywords, stilted text and mazes of quasi-useless links will also reduce your conversion rates. Self-defeating, I agree, although I think there's a bit of give - would you agree? Is there also more to your comment - further reasons?
Thanks all for the fast responses. Ryan
Edited by ryan2, 06 March 2007 - 06:25 PM.
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