Are you a Google Analytics enthusiast?
More SEO Content
Product Descriptions...are They Content?
Posted 04 March 2007 - 11:29 PM
Posted 05 March 2007 - 05:37 AM
Do you mean PHP? To over simplify the situation, PHP is just a way of generating standard HTML web pages whilst allowing for changes to be made based on the situation of each individual viewer. For instance, you could have one main product description page called description.php, and the server can put the right description into the page based on which product the viewer wants to see the description for. (hope that makes sense)
Anyway, in most circumstances PHP shopping carts (and most other technologies that could be used) are no problem for search engines. Unfortunately I don't know about the one you mention specifically, but assuming the cart has been coded sympathetically then the descriptions should definitely be considered as searchable content.
It's well worth finding out the SE-friendliness of the cart before you begin using it as you'll be missing a big part of your SE potential if they can't spider your shop.
Hope this helps.
Posted 05 March 2007 - 08:08 AM
Product descriptions are considered content so try and write unique descriptions and the thing to watch out for with php shopping carts is = and ? in the url, search engine sometimes have problems with them
the most search engine friendly shopping cart ive found so far is Romancart, on the plus side it doesnt need a database so its cheap, its all coded in xhtml or html so its easy to learn and install, on the downside however it very time consuming
Edited by -=seth=-, 05 March 2007 - 08:18 AM.
Posted 05 March 2007 - 08:48 AM
Short answer ... Yes !
Remember also though that your product descriptions are going to have a direct and major effect on how many people buy which products from you. So as always write for your users first. Conversions or lack thereof are the most important factor to take into account, especially when you're talking about product descriptions.
Posted 05 March 2007 - 12:01 PM
Posted 05 March 2007 - 02:58 PM
and welcome to HR
Posted 05 March 2007 - 04:36 PM
Posted 05 March 2007 - 06:35 PM
Yes. In the short term.
You're changing all of the page filenames and likely the structure too, so it's going to take awhile for the engines to catch iup.
The best you can do given the change is to make sure you have a list of the old pages before you make the switch, then set up some 301 redirects from the old pages to the most appropriate new pages. You'll still feel a few months of pain though.
Posted 01 April 2008 - 12:44 PM
1. Customers type in their own language, helping you capture long tail traffic for things like "handbag that goes well for daytime and evening"
2. Customers type in their own language including misspellings and synonyms
3. More content for your product page!
Plus reviews build trust and confidence and can help you convert more browsers into buyers
0 user(s) are reading this topic
0 members, 0 guests, 0 anonymous users