Are you a Google Analytics enthusiast?
More SEO Content
Do Redirects Affect Organic Search Results Over Time?
Posted 28 February 2007 - 11:46 AM
Our question is this, if we place automatic redirects into the new site from our current site, how will that affect the search results of the current site???
The plan is to phase out the old site, but we would like to use our current search results to drive traffic to the new site until the new site emerges from the major search engines' probationary periods.
Since a large percentage of our traffic is brought in through our organic search results, we do not want to lose these results from the existing site!!!!
Basically, we would like to have everyone automatically redirect to the new site, but we are wondering if over time the search results of the current site will diminish, and if so, how quickly this would this happen????
Any help or input is much appreciated!!!!
Posted 28 February 2007 - 01:14 PM
The biggest issue you're going to be facing is Google's aging delay filter for new domains, which you can read about more here. This filter is going to keep your new domain from standing much of a chance of ranking for the first 9-12 months.
For this reason some have taken to using 302 Moved Temporarily redirects to shuttle traffic from the established domain to the new one. I haven't looked into it recently, but a 302 used to allow the old domain's pages to still come up in the rankings, but when someone clicked on them the redirect would send visitors to the new domain.
Eventually you'll want to do some work to have as many of the links as possible that currently pointing towards the old domain be recoded to point to the new domain. And when the new domain starts to emerge from its aging delay a year down the road you can also change your 302 redirects into 301 Permanently Moved redirects, which should help to transfer any leftover link popularity due to the backlinks you cannot change.
Posted 05 March 2007 - 10:46 PM
With 301's your old site will no longer rank at all, because it will essentially not exist.
0 user(s) are reading this topic
0 members, 0 guests, 0 anonymous users