3 replies to this topic

[cheethebee]

Hi,

I have a news website which gains alot of incoming external links. I link this news site to pages that are relevant to the news stories which I want to rank highly for in Google.

My question is how beneficial are these incoming links if they are not directly linking to the pages I want to rank. Does the link popularity "pass on" and if so how much does pass on?

thanks,

Chee

[Randy]

Sure some link popularity passes through. That's the way it works, whether the link is from another site or one of your own internal links.

As too how much passes through, that's a question nobody can answer in a general way. There are simply too many factors in play. How many other sites or pages within your site pass to your target page, how much link popularity they can pass to your page, how many links are on the page itself, etc, etc.

IMHO as long as you're using good linking practices yourself it's usually a waste of time to try to micromanage things. Not that it may not help. Just that there are so many other things you could spend the time doing that will have a larger impact.

[Jill]

My question is how beneficial are these incoming links if they are not directly linking to the pages I want to rank. Does the link popularity "pass on" and if so how much does pass on?

It depends on whether you're passing it on to the rest of your site or not. If the news story is orphaned and not linked back to the rest of your site, then it won't pass anything on. But if it has the normal navigation pointing back to the top-level pages of your site, then it will pass it along as it should.

So yes, those links are very beneficial.

[cheethebee]

thanks! that is very helpful