SEO Class in Chicago, IL
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What To Tell My Client?
Posted 21 February 2007 - 01:14 PM
When I search from several states away, he's listed #1 on MSN, and it's his home page.
I've tried to explain different IP addresses/different data centers, but he thinks since he is searching in his state, and his state is part of the keyword phrase that he should be listed as highly as he is when I search from a far away state.
Is there any other explanantion I can give him?
Posted 21 February 2007 - 02:08 PM
Additionally, I do screen grabs to show our clients how things can fluctuate from computer to computer, from search to search. I am fortunate that most of our clients understand that rankings can change and that getting hung up on one phrase isn't the best - even if they *think* they should rank number 1 for the one and only specific phrase.
Best of luck.
Posted 21 February 2007 - 02:50 PM
Posted 21 February 2007 - 02:55 PM
That no one controls the search engines, and you do everything the best you can and hope it all works out?
It's really, REALLY important to set the expectation upfront that you can't make the search engines do anything. Your job is to optimize the site for the best possible results, but you can't guarantee that anyone will be on page 1 all the time for any phrase.
Posted 22 February 2007 - 10:29 AM
In other words, because people often search for their own sites (to check rankings) and they then click on their own sites, the engines start skewing the results to give them what they (the engines) think they (the user) wants to see...
So client 1 will see their site in #1 on Google for keyword search "example widgets" simply because everytime they do that search (whilst logged in to Gmail or whatever) they click on their own site. As I'm not logged in to Gmail, I see the site in it's "real" position.
Just when you thought life couldn't get any more confusing.....
Posted 22 February 2007 - 01:44 PM
Posted 27 March 2007 - 06:40 AM
Posted 27 March 2007 - 07:06 AM
I love this. It makes my job easier.
Personalized search will hopefully decrease the amount of rankings envy that many website owners suffer.
Posted 27 March 2007 - 07:15 AM
Let's hope so. I can just see some client searching for their competitor's web site and frantically wondering how to get their web site above their competitor's.
Posted 27 March 2007 - 07:41 AM
Here's my worry...
USEO (Unscrupulous SEO) signs up client for tens of thousands of dollars guaranteeing them that they can get them to Page One for whatever phrase(s) they want. Part of the instructions to Client is to sign up for a Google account, make sure they're logged into their account and scroll through page after page to find their site. Once they find it they need to click on it because this "tells Google the site is important" and should be ranked better. Client needs to do this at least 3 times per week.
A couple of months down the road Client sees their site sitting at #3 in their personalized results, is very, very happy because they don't understand any better and think their USEO is doing a wonderful job. Reality is the site is still not in the top 100 for anybody else. Client doesn't find out what's really happening til years down the road and many, many thousands of dollars later.
I really hope that Google etal have put some thought into how they're going to display personalized results. It sure does open a big can-o-worms for those who have no morals to take advantage of.
Posted 27 March 2007 - 08:38 AM
[as everyone scrambles to email their clients.]
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